Arçelik A.Ş. Sustainability Report 2011

Sustainability Report 2011We Form Efficient andSustainable Business ProcessesAs Arçelik A.fi. we attribute our globally respected position to our profitable, long term andsustainable growth as we enlarge our economical sphere and create added value forstakeholders while leaving behind a positive track. The shortest way to this end is to formyour working principles, operation system and processes in the direction of accurate objectivesright from the beginning and not to compromise your goals.Our working culture, which is shaped by a sense of responsibility, is the most valuable legacythat leads us to success since our foundation. In order to foster this legacy constantly, wemake use of a governance model shaped around profound ethics and managementunderstandings; starting from the first phases of investment, we form efficient andsustainable business processes not only in terms of operations and profitability but alsoconsidering their social, economic and environmental impacts. The efficient use of resourcessuch as materials, energy and water, which are the focal points of improvements realizedin our business processes, is the major component of our strategy in combating the primalconcern of our times, climate change.11