Arçelik A.Ş. Sustainability Report 2011

Sustainability Report 2011We offer environment friendly,innovative products that make life easierand excellent services to our customersIt is an integral part of our sustainability to produce innovative and environment friendly productswhich conform to customers' living conditions and satisfy their expectations. In this respect, beinginnovative is the fundamental principle of Arçelik A.fi., the patent leader of Turkey.It is imperative that our products do not negatively affect natural resources during their use andcombating the climate change requires a reduction in global energy and water consumption. Thereforewe raise awareness among our customers and encourage their preference of more energy efficientproducts while accelerating our R&D studies on reducing the environmental impact of our products.In all markets we operate, our authorized dealers and after sales services network strives to providebetter services and to inform our consumers regarding our products.47