Internal Communication 2.0 - Formanchuk & Asociados

Internal Communication 2.0: A Cultural Challenge
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This is me as a child.
First difference: I was fair-haired.
Then my hair turned brown. (My mom’s Italian genes
beat my dad’s Polish genes.) But the differences don’t
end there:
• I was a fan of “Mazinger Z” and I could only get to see it at tea time and on only
one medium: the tv.
• I used to read “Anteojito”, a children’s magazine, which I used as the only source
to do my homework. I used to “cut and paste” literally.
• My mom also used to read “Anteojito” when she was a child.
• I had to pay for all the information I got. Encyclopedias were very expensive.
• My grand-mother used to borrow a neighbor’s phone to make phone calls.
• In 1986 I was given a Commodore 128 computer. At that time, people were
amazed by computers because of their capacity to process data.
• The same year my dad bought a CD player which he used for many years. This
technology lasted for at least 20 years.
• I had only one category of friends: the ones I knew personally.
Teaching is a pleasure but it is also a need. I get in touch with people who are much younger than
I am. I think teaching would be a good exercise for many of the mature men who manage mature
companies in mature economies.
Version 0.1 – Alejandro Formanchuk 10