Internal Communication 2.0 - Formanchuk & Asociados

Internal Communication 2.0: A Cultural Challenge
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Then, what is my approach?
Culture. Culture. Culture.
First, we analyze the organizational culture and its practices. Second or third, we plan the media
and tools which should be used.
I have a confession to make: I’m not sure if this is what companies want but I think that it is what
they need. And, to be honest, I want to sleep tight every night. I like to offer projects to transform
companies and to add value in the mid and long term. I like sustainable projects.
Internal communication 2.0 calls for a culture 2.0!
Therefore, we should distance ourselves from the “techno-centered” viewpoint focused on the
media. Or maybe:
• Do companies do “internal communication” when they publish an “internal magazine”?
• Do companies have more communications when their magazine has more pages?
• Do companies have a better communication if the magazine is in color instead of in black and
while?
• Do leaders communicate better when they meet more often with their team?
• Do companies update their communications when they use social media?
Let’s use the culture as a “Platform to launch communications”. People express themselves
according to their personality. The same happens with companies, but instead of talking about
personality we use the word culture.
Culture is communication in movement.
I love this phrase!
Version 0.1 – Alejandro Formanchuk 5