Internal Communication 2.0 - Formanchuk & Asociados
Internal Communication 2.0 - Formanchuk & Asociados
Internal Communication 2.0 - Formanchuk & Asociados
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<strong>Internal</strong> <strong>Communication</strong> <strong>2.0</strong>: A Cultural Challenge<br />
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• The people don’t have a fixed office and never meet in the same place.<br />
• They have never seen their boss.<br />
• They report to different leaders who are in different parts of the planet.<br />
• They take part in global teams which are formed and dissolved easily.<br />
• They may lead projects and be in charge of somebody who was his “boss” up to yesterday.<br />
• They have temporary responsibilities and hierarchies.<br />
• They have as many coworkers as projects they are involved in.<br />
• They have 2 kinds of coworkers: those who they see personally and those they have never<br />
seen before.<br />
• They communicate more digitally than personally.<br />
• Meetings are something of an anachronism.<br />
• They don’t collect information because it’s impossible and unintelligent to do so.<br />
• They think that they’ll stay in the company for no more than 18 months.<br />
• They consider themselves “individual companies” which provide services.<br />
Are we talking about futurism?<br />
No. We are talking about HERE AND NOW.<br />
Can we understand this?<br />
This is the point of view of an old man who is 33 (my age at the time I am<br />
writing this book).<br />
Version 0.1 – Alejandro <strong>Formanchuk</strong> 9