Internal Communication 2.0 - Formanchuk & Asociados

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Internal Communication 2.0: A Cultural Challenge _______________________________________________________________________________ This is me as a child. First difference: I was fair-haired. Then my hair turned brown. (My mom’s Italian genes beat my dad’s Polish genes.) But the differences don’t end there: • I was a fan of “Mazinger Z” and I could only get to see it at tea time and on only one medium: the tv. • I used to read “Anteojito”, a children’s magazine, which I used as the only source to do my homework. I used to “cut and paste” literally. • My mom also used to read “Anteojito” when she was a child. • I had to pay for all the information I got. Encyclopedias were very expensive. • My grand-mother used to borrow a neighbor’s phone to make phone calls. • In 1986 I was given a Commodore 128 computer. At that time, people were amazed by computers because of their capacity to process data. • The same year my dad bought a CD player which he used for many years. This technology lasted for at least 20 years. • I had only one category of friends: the ones I knew personally. Teaching is a pleasure but it is also a need. I get in touch with people who are much younger than I am. I think teaching would be a good exercise for many of the mature men who manage mature companies in mature economies. Version 0.1 – Alejandro Formanchuk 10
Internal Communication 2.0: A Cultural Challenge _______________________________________________________________________________ GOD SAVE THE GREEN! THE WORLD IS BECOMING A BETA VERSION! This means that it is ever more difficult to draw maps. We don’t know the geography and the coasts are being continuously eroded, filled, changed… The “Lost island” moves constantly. But we should not let these facts discourage us. Alvin Toffler, in his brilliant book “Future Shock”, says that “having a faint idea of what to expect is better than not having an idea at all and, in many cases, extreme accuracy is completely unnecessary”. Therefore, what is important is not to get the prediction right but to exercise the vision. In particular when you notice that the technological imagination does not work with the technology as an object but as a main myth which contains it, that is: if we stopped believing in “Communications” as a value, the Internet would no longer be a communication technology. Let’s take a look at what “Internal Communication 2.0” is and may be. Version 0.1 – Alejandro Formanchuk 11
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Internal Communication 2.0 - Formanchuk & Asociados

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