Internal Communication 2.0 - Formanchuk & Asociados

Internal Communication 2.0: A Cultural Challenge
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4. Internal Communication 2.0
Culture is communication in movement. I think that communication 2.0 moves following several
of the following paths:
1. Access and availability:
Internal communication 2.0 implies that companies provide their staff with a broad
access to information. (I’m tempted to say: EQUAL ACCESS!) Such access makes
a lot of data available. In the past such data was forbidden or reserved to an
exclusive group.
Is this a test of faith? Of course it is! As it implies relying on the people to make
responsible use of such information.
Does it pose many risks? Yes, a lot!
But let’s be honest: although many companies are willing to keep some
information for themselves (their profit-and-loss statement, for example),
nowadays it’s very easy to find whatever you want if you “google” it properly.
The “Maginot line” is as useless as ever.
2. Equality:
Equality. Big word. But what does it mean in terms of communication 2.0?
Reducing the symmetry between those who can create contents and those who
are only authorized to read and accept contents.
To a certain extent, it reminds me of the “prosumer” concept, which internally
means that the roles of information producers and information consumers are
interchangeable in an organization.
Version 0.1 – Alejandro Formanchuk 12