Internal Communication 2.0 - Formanchuk & Asociados

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Internal Communication 2.0: A Cultural Challenge _______________________________________________________________________________ Other angles I think about are: • What is the capacity of social media to mediatize contents? What model of communication, architecture or communication layout do they recommend? • In what ways do these social media allow or don’t allow the articulation of relationships between senders-receivers-prosumers? What is the logic? That is, the mediatization of contents and relationships. 7. There isn’t an IC 2.0 scheme and a regular IC scheme. There is an IC scheme. Period! There isn’t a “virtual” world. All is real. And all is mediatized for a reason. This book you’re reading now is real even though you may be reading it through a “virtual” medium. If I insult you in the next sentence, you will ask me why and I won’t be able to tell you: “Ah, no, that happened in the virtual world, don’t get mad at me”. If a company’s image is torn apart on a YouTube video, their shares will fall in the “real” world and not in the market of “virtual values”. That is, we and our communications are always “real” and always have consequences. Therefore, there isn’t a communication scheme 2.0 and a regular or real communication scheme. There’s communication. Period! Version 0.1 – Alejandro Formanchuk 22
Internal Communication 2.0: A Cultural Challenge _______________________________________________________________________________ 8. We’re always talking about the same thing Internal communication 2.0 is important because old matters are reanalyzed. Matters which I consider really important when working on internal communication: • Models of organization • Power structures • Architecture to spread information • Interaction policies • Organizational culture • Ego We’re talking about the same thing. We aren’t talking about technologies, we’re talking about models. About the same models we’ve always talked about. Version 0.1 – Alejandro Formanchuk 23
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Internal Communication 2.0 - Formanchuk & Asociados

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