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Annual Report 2011 - Hong Kong Monetary Authority

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Outlook for 2012<br />

2012 will be marked by profound changes in the legal<br />

environment. Private banking will continue to chafe under<br />

the increasing burden of regulation and under mounting<br />

pressure on banking secrecy. This will have an impact on<br />

the cost of our operations as well as on the profitability of<br />

our core business.<br />

The key to success will be our threefold ability to adapt to<br />

the new conditions shaping our business, to rise to the<br />

challenges ahead and to satisfy the expectations of our<br />

clients. We believe that our strategy will enable us to achieve<br />

these objectives.<br />

We will continue adding new professionals to our workforce<br />

and will invest in new technology. These efforts are meant<br />

not only to provide our clients with top-quality service but<br />

also to enhance our competitiveness.<br />

2012 will see a continuation of our strategic focus on<br />

growing our onshore Swiss clientele.<br />

Having received all the necessary licences, our <strong>Hong</strong> <strong>Kong</strong><br />

branch will be up and running from 2 April 2012.<br />

We will also go on expanding in the Gulf area via our representative<br />

office in Dubai, which is now fully operational.<br />

Our attitude remains guarded, however, in view of geopolitical,<br />

economic and market environments fraught with<br />

uncertainty.<br />

We cannot conclude this report without expressing gratitude<br />

to our shareholders and clients for their abiding trust.<br />

Our thanks also go to our management, particularly to our<br />

CEO Claude Messulam and our Deputy CEO Jean-Pierre<br />

Pieren, and to our entire staff for their dedication and<br />

fine work.<br />

The Board of Directors<br />

FINANCIAL REPORT CONSOLIDATED ACCOUNTS 59

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