Entire Annual Report - Anglo American Platinum

elationship with JM provides intelligence and market research that areessential to the formulation of successful marketing and operational strategies.Anglo Platinum is firmly committed to the development of its markets and injoint ventures with JM researches and promotes new products for platinum.PLATINUM INDUSTRY ORGANISATIONSWhile the industrial markets for platinum are driven by technologicaldevelopments, the jewellery and investment markets require constant promotionand development to enhance consumer awareness and thereby to expandexisting markets and develop new opportunities. To this end, Anglo Platinumsupported the formation of the Platinum Guild International (PGI) in 1975 andremains the major provider of funding for the organisation. After the success ofPGI’s Tokyo office, further operations were established in Italy and Germany,and subsequently in the United States and China. Exceptional growth in salesof platinum jewellery has occurred in the United States and China in the lastfew years.Demand in the USA has expanded fifteen-fold over the past decade. The Chinesemarket has registered spectacular gains since the mid-1990’s to become thesecond largest market for platinum jewellery after Japan. In September 2000,the PGI successfully launched a marketing programme in two major cities in India.The programme will be extended to other parts of that country during 2001.PGIJewelleryInvestmentIPAWFCCEstablished in 1975 in Japan.Focuses on platinum jewellery marketdevelopment. Operates in all key markets.Assisting new IPA project in India.Established in 1986. Promotes awarenessof platinum as an investment medium aswell as platinum investment products.Founded in December 1987. Provides acommunication forum for producers,precious metal fabricators and refiners.Focuses on market development activities,including jewellery and investment.Formed in September 1991. Dedicated topromoting the benefits and encouraging thecommercialisation of fuel cells. Membershipincludes platinum producers, preciousmetal fabricators, and power generationcompanies.Further to its endeavours to promote the uses and advantages of platinum,Anglo Platinum is actively involved in other industry organisations.The Group is closely involved with the International PlatinumAssociation (IPA), which provides a communication forumfor platinum producers and precious metal fabricatorsand facilitates market development. Anglo Platinum isalso a member of the World Fuel Cell Council(WFCC), a body dedicated to the commercialisation offuel cell technology.27