2009 Annual Report - Rompetrol.com

to a market share of 14.58%, in a market with an ever stronger
competition.
The year 2009 also represented the development of a new
business sector, namely the Retail sector, the introduction into the
distribution market of plastic finished products.
During this year, contacts were established with the large
international accounts present in the Romanian market and a
competitive portfolio was developed under partnerships for
exclusivity with Romanian and European processors on the selected
segments.
As compared to the previous year, in 2009, the sales of own
production increased by 3.8 %.
Sales Volumes
(tons)
250,000
200,000
150,000
100,000
50,000
0
98,856
27,173
2006
170,408
2007
� Manufactured Products � Traded Products
213,606
2008
221,797
15,111 18,102 15,839
2009
In addition to its own products, the company also carries out
a sustained activity of selling a broad range of petrochemical
products that are not currently in the production portfolio in the
Rompetrol Petrochemicals complex, but for which there is a high
demand in the Romanian market: special varieties of polypropylene,
high-density polyethylenede (HDPE), low-density polyethylenede
(LDPE) and PET.
Quality
The permanent connection between the producer and the final
processor was optimized through the Technical Assistance Service,
a department that made possible the integration of the processing
feedback as part of the strategy of development and improvement
of the range of products. The technical assistance available to the
customer and provided implicitly by Rompetrol Petrochemicals
is one of the factors that contributed to the consolidation of its
role as an important player in Central and South-Eastern Europe in
the polyolefin market. The producer-processor synergy achieved
following visits and discussions, made possible the development of
a restructuring process for the range of products, which managed
to align our products to the level and requirements imposed by the
final user.
For achieving the quality objectives, the Rompetrol Petrochemicals
Laboratory, due to the professionalism of its employed personnel
and by applying the new laboratory techniques following the
purchase of new equipment, the updating of standards and the
enforcement of the legislation in force, successfully managed
to cover the range of tests required by the licensor and the final
customers. The permanent concern to increase the degree of
customer satisfaction, as well as to align to the requirements of
European directives, is in addition to the activity carried out by the
Laboratory, the role of these directions of development being to
confirm and consolidate the confidence and appreciation for the
range of tests made in the Rompetrol Petrochemicals Laboratory.
Through the activity carried out in 2009, the QHSE team ensured
the maintaining of an implemented and certified integrated
management system. Thus:
• the documents related to the integrated management system were
reviewed;
• the applicable instructions were implemented;
• the audit for the GLC recertification of quality management systems
took place – ISO 9001:2008, environment – ISO 14001:2004,
occupational health and safety - BS OHSAS 18001:2007 and new
certificates with a 3-year validity period were obtained;
• the legal requirements and other requirements of the relevant
bodies/authorities regarding reporting and the obtaining of the
necessary authorizations/certificates were met and applied.
In 2009, the greenhouse gas emissions remained within the values
allocated (the National Allocation Plan). In addition, the procedure
of preregistration of hazardous substances on the territory of the
European Union started, which is subject to the REACH Regulation,
by which chemicals are registered, evaluated and authorized.
No environmental protection penalties/ sanctions were enforced.
2010 Key Objectives:
• operation of the PP and LDPE polymer plants at maximum capacity;
• optimization of production costs and, implicitly, of power consumption;
• modernization of the additive proportioning system at the LDPE plant
(site extruder) to increase the quality of products;
• restarting the HDPE plant; preparing the HDPE plant for the increase in
capacity;
• modernization of the steam boilers burners to reduce NOx emissions to
the level of environmental requirements;
• transfer of DCS into CCR for the polymer plants;
• purchase of new laboratory equipment to improve the quality control
for products;
• efficient implementation of a strategic safety increase program
together with DuPont Safety Resources, by which the Petromidia and
Vega platforms will become LEADERS in work safety and protection
good practice.
From the commercial point of view, for 2009, the company intends
to increase its market shares. For supporting this objective, the
company will approach a new direction involving a continuous
process of development of a customized offer, according to the
customers’ needs.
2009 Annual Report 13