<strong>Rompetrol</strong> Georgia <strong>2009</strong> Key Achievements: • the <strong>com</strong>pany managed to open 13 new gas station, which contributed to the significant sales increase, with 71% <strong>com</strong>pared to 2008; • another positive ac<strong>com</strong>plishment in <strong>2009</strong> was the launch of the highperformance fuels, Efix Euro Premium and Efix Euro Diesel, in April <strong>2009</strong>; • the launch of the corporate social responsibility campaign entitled “Drawing <strong>Rompetrol</strong>”, which meant that a percentage of the <strong>Rompetrol</strong> Georgia in<strong>com</strong>e was used to help orphanages all over the country; • the <strong>com</strong>pany initiated in <strong>2009</strong> a corporate quality improvement campaign for the fuel control system, along with the Georgian National Automobile Federation. <strong>Rompetrol</strong> Georgia managed to consolidate its position as one of the top oil <strong>com</strong>panies in the country in <strong>2009</strong>, positioning itself on the second place on the retail market, with a share of 25%. The main <strong>com</strong>petitors for <strong>Rompetrol</strong> Georgia are Wissol, with a market share of 31%, and the Russian oil <strong>com</strong>pany Lukoil, with a share of 24%. The Georgian fuel market underwent an important shift in <strong>2009</strong>, when the clients of the non-branded gas stations began to buy fuel from the large networks that offered higher quality products. Market share <strong>Rompetrol</strong> 25% Sales, by product type (tons) 150,000 120,000 90,000 60,000 30,000 0 83,101 64,270 18,831 � Diesel � Gasoline Wissol 31% Non-brands 5% Eko 4% Magnat 1% Senta 3% 141,983 103,544 38,438 143,772 109,419 34,353 Socar 7% 144,377 109,509 34,868 Lukoil 24% 144,320 109,352 34,967 2008 <strong>2009</strong> 2010 2011 2012 Key objectives for 2010: • the <strong>com</strong>pany intends to continue positioning itself amongst the top three oil and gas <strong>com</strong>panies on the Georgian market, by selling highquality products and offering better and better services to their clients; • increasing its retail market share with 5%; • medium term objectives focus on reaching 70% of total sales via retail channel, from which 55%-60% would be cash sales. <strong>2009</strong> <strong>Annual</strong> <strong>Report</strong> 28
<strong>2009</strong> <strong>Annual</strong> <strong>Report</strong> 29