Annual Report 2010 - CMVM

Management Report of the Board of Directors 2010"Casa de Coração"Luanda - Angola"Maxilectro"Luanda - AngolaIn the logistics area, special focus was given to the fine-tuning of the storage and delivery mechanisms, enabling an improvement of thetimes of arrival of the products to the shops, both through a strict control of stocks and the optimisation of the respective fleet management.Regarding the actual sales areas, two shops were remodeled in the metropolitan region of Luanda, providing them with better cold storagecapacity and ensuring adequate space for new families of products. In December 2010, a new shop was inaugurated in Hoji Ya Henda, Luanda.In the commercial area, the channel dedicated to "Horeca" (Hotel/Restaurant/Café) was created, and the means strengthened so as to providebetter service to customers.Maxi's specialised delivery channel maintained its trend of growth of the last few years, and currently provides services to an increasinglywider number of small retailers.The trend of increasing sales of products of Angolan origin was maintained, in particular concerning fresh products, thus increasing the range ofthe offer.The insignia "Casa de Coração" was created, dedicated to the marketing of articles for the home, with the objective of concentrating in a singlespace a great diversity of quality products.For 2011, it is expected that the renewal of shops will be continued, focusing on those in located in Lobito and Sumbe, and that at least twonew shops will be opened, one in Luanda and another in Porto Amboím, with a further three more shops being at the project and/or licensingphase.In the logistics area, we maintained the objective of the consolidation of our storage and distribution operation, both through the increasedinstalled capacity and through the renewal and reinforcement of the existing fleet.48