Annual Report to Stakeholders 2011-2012 - Siteman Cancer Center ...

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Program for the Elimination of Cancer Disparities (PECaD) nearly 244,000 people in St. Louis City, St. Louis County, St. Charles and portions of Illinois. Seventy-five percent of the readership is African American. PECaD also published an eight-page cancer prevention insert in the January 12, 2012, issue of the St. Louis American. This insert included a summary of the survivor stories and educational columns from the prior year, a summary of cancer prevention resources, and information about PECaD’s mission and goals. The insert can be found on our website under Outreach and Education. 14
Radio Campaign Program for the Elimination of Cancer Disparities (PECaD) Rich with expert clinicians and researchers who are passionate about ending health disparities and preventing cancer, we wanted to better engage our target audiences in discussion about cancer. PECaD began a radio-based education campaign with Clear Channel Radio in 2011. It focuses on increasing community awareness of cancer prevention and control strategies, early detection of cancer, research, community cancer resources, and related topics. In 2011, twenty-four live interviews with experts aired on the show Health Connections with Rose Troupe on the first and third Sunday of every month. The show was played twice each Sunday on Majic 104.9 FM and Hallelujah AM 1600. In 2012, twenty-four live interviews will feature experts and several weekly promos and cancer infomercials will promote the interview topics. Interview topics include: • Prostate cancer: Talk to a health care provider about your risk of prostate cancer and to see if a screening test is right for you (Dr. Bettina Drake) • Colorectal cancer: It’s preventable (Dr. Vetta Sanders Thompson) • Your Disease Risk online health assessment tool (Dr. Graham Colditz) • How patients can become engaged in the process of making decisions about their health (Dr. Mary Politi) • How your environment can influence your health: Breast cancer case study (Dr. Sarah Gehlert) • Perspectives in health equity and equality: The importance of academiccommunity partnerships and the role of community in improving health in African-American communities (Dr. Melody Goodman) • Eight ways to stay healthy and prevent cancer (Dr. Erika Waters) Recorded audio from all interviews is available in the Outreach and Education section of our website. We replay these interviews in some of our face-to-face education sessions and encourage others to do the same. 15
Page 1 and 2: PROGRAM FOR THE ELIMINATION OF CANC
Page 3 and 4: Program for the Elimination of Canc
Page 5 and 6: INTRODUCTION Program for the Elimin
Page 7 and 8: LEADERSHIP UPDATES Disparities Elim
Page 9 and 10: New Community Co-Chair Elected Prog
Page 13: Program for the Elimination of Canc
Page 19 and 20: City of St. Louis Public Libraries
Page 25 and 26: Purpose Program for the Elimination
Page 27 and 28: Progress This project is scheduled
Page 31 and 32: TRAINING PROGRAM UPDATES Program fo
Page 33 and 34: CONCLUSION Program for the Eliminat

Annual Report to Stakeholders 2011-2012 - Siteman Cancer Center ...

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