Annual Report to Stakeholders 2011-2012 - Siteman Cancer Center ...

PECaD Newsletter
Program for the Elimination of Cancer Disparities (PECaD)
The PECaD newsletter, STL Connection, is our main way to communicate program
updates and direction with over 400 community and academic partners. We use it to
share ongoing activities and highlight community and academic partner efforts to
eliminate cancer disparities. Moving forward, we are exploring options to make this
an electronic newsletter with continued focus on our current community and
academic partners, but also expanding the reach to other interested parties,
including: media; potential funders; policymakers; community groups and partners
that we have yet to engage; and others in the region with ties to cancer disparities.
Our newsletters are archived online under Resources.
Outdoor Transit Campaign
PECaD has an exciting new outreach project that will expand its reach to target
audiences. Starting in summer 2012, PECaD will begin its first outdoor transit
campaign. The focus of this campaign will be cancer prevention messages that relate
to lifestyle/behavior choices, anti-smoking and cancer screenings. The campaign will
also incorporate messaging about what PECaD is and how we are working with
community partners to end cancer disparities. The educational signage will appear in
four places: inside Metro buses; inside Metro train cars; on the side of Metro buses;
and in the Metro bus shelters in key zip codes. The campaign will target key zip codes
and high-poverty areas in North St. Louis City and County wherein Metro bus riders
are nearly 70% African American. The campaign gives us the opportunity to
communicate strong prevention messages in areas of excessive burden and cancer.
The educational signage will appear for three, four-week periods spread out in 2012
and 2013. To measure our impact and track reach, the call-to-action for each run will
be a Cancer Prevention Kit that people can call the Siteman Cancer Center to
request. Each kit will contain a printed Your Disease Risk assessment tool, an 8
Ways to Prevent Cancer informational brochure, a list of Federally-Qualified Health
Centers (which are trusted health care providers in the target area), and more.
Above: Bus and train interior poster
16