The Taiwan Excellence 2012 campaign in India ... - EventFAQs

4 December 2012, EXPERIENTIAL MARKETING 19growing faster in rural than in urbanbecause of rapidly rising incomes.Rural aspirations are now similar tourban and consumers are buying nationalbrands. RMAI has generated interestin the rural market through seminars,training programmes and roundtablesorganized regularly. RM Journal is aplatform to share knowledge and changingtrends in rural India.What has RMAI and its members’roles been in harnessing theindustry?RMAI members have been takingsessions on rural marketing in B-schoolsto sensitize students on the importanceof the sector. Members have also beenmaking presentations at various forums inIndia and abroad to spread the messageabout the growing opportunity in the ruralmarket.What are the contributions andbenefits derived by brands andagencies in being a part of RMAI?The benefits that a corporate membergets are discounted fee or free admissionto seminars/conferences and other eventsheld by the association form time totime; discounted price on study reportsundertaken by the association; free accessto certain sections of the website forwhich non-members have to pay a specialfee; opportunity to participate in therunning of the association; constant flowof communication of all the activities ofRMAI through emails; and five copies ofthe quarterly Rural Marketing Journal.RMAI membership will give membersgood value by keeping them constantlyinformed of the new knowledge on ruralmarketingthat the association is generating and disseminating through seminars, the RM Journaland other platforms.How will the Corporate Excellence Awards in Rural Marketing contributeto the growth and development of the overall rural marketing industry inIndia?Profound changeshave occurred inthe rural markets.In the last few years,increasing numberof corporates haverealized the criticalrole that ruralmarkets have playedin affecting theirtop and bottomline growths. With a view to recognize and encourage rural initiatives which have madea difference in the market, RMAI had instituted for the first time in India a “RuralMarketing Works – Case Study Awards” in 2006. RMAI Awards 2012 is the 4th edition ofthe awards.This provides an opportunity to organizations to get their work appraised by the best inthe field, and to be honoured for their contribution in bringing rural marketing to theforefront of corporate planning.What are the various categories for the 4th Corporate Awards 2012?There are 17 categories this year, including Best Long Term Rural CommunicationInitiative for more than two years; Best integrated initiative using ATL/BTL; Usingnever before used media – Innovative way of Communication; Best use of traditionalCongregation Mela/Fair/Haat – existing event by a Brand or Services; On ground/EventMarketing; Best use of Direct Marketing Door to Door/Mailer/One to One; Best use ofSales Promotion; Best Channel Marketing/Retailer Loyal Scheme; Best CSR by a Brand;Use of Mobile Phones/Internet/Digital; Use of Local Media – Local Dailies/CommunityRadio; Social Developmental Health Initiatives; Low cost/Small budget initiatives/promotions – define Sales and Budget; Initiatives around woman, children and youth;New concepts in Agriculture and Dairy; Sports Initiatives; and Creative Awards.How different will this edition be from the previous one?Last time we had received 74 entries, and this year 123. Also, this year the top threeentries in each category will present in the afternoon and the award ceremony will be heldin the evening. We consider the top five entries. The fourth and fifth runner up will begiven Certificate of Appreciation. Compared to last time of 11 categories, this time wehave 17 categories. We have added categories such as Best CSR by a brand, low cost smallbudget, initiatives around woman, children and youth; agriculture and sports.