The Taiwan Excellence 2012 campaign in India ... - EventFAQs

4 December 2012, EXPERIENTIAL MARKETING 21Chairing the jury this year, a debut in theJury Chair – female category is AnishaMotwani, Director and Chief MarketingOfficer, Max Life Insurance. Motwani is aversatile business leader with experienceacross diverse categories and industries.In her career spanning 23 years, she hashelped build strong consumer brands inhighly challenging environments.As the brand custodian at Max LifeInsurance, Motwani is responsible forMarketing, Research, Customer Value Management and Corporate Affairs. She alsoheads Internet and Direct Sales channels for the organization. Prior to joining Max LifeInsurance, she worked as Director-Marketing with General Motors India, where she wasinstrumental in establishing Chevrolet as the face of GM in India. During her tenure atGM, Motwani was recognized with NDTV’s ‘Marketer of the year’ awards.Before joining General Motors, Motwani had a stint of 15 years in advertising withorganizations like McCann Erickson, Mudra and Leo Burnett. Motwani was conferred the‘Women at Work Leadership Award’ for 2011 Asian Confederation of Business. She hasalso been voted as one of the ‘50 Most Powerful Women in Indian Business’ by BusinessToday for three consecutive years from 2009. She has also been recognized as ‘CMOcouncil – Marketing Super Achiever’ in 2010.Jury ChairAnisha MotwaniDirector and Chief Marketing Officer,Max Life Insurance