The Taiwan Excellence 2012 campaign in India ... - EventFAQs

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ALSO FEATURED4 December 2012, EXPERIENTIAL MARKETING 28The SpecialistsAs a sequence of sorts to our last month’s feature on The Ex-Men, ExM presents TheSpecialists whose names have become synonymous with their area of expertise.By Karan IyerThe last edition of ExM, we gave ourreaders a glimpse into the secret identitiesof the superheroes of the events andexperiential marketing industry. Thisedition, we take you through TheSpecialists – a group of highly skilled,lethal combatants that have carved a nichein the industry to the point that theirnames have become synonymous withtheir area of expertise.CineyugThe glamour tankThe glamour tank of the events andexperiential marketing industry due to itsspecialisation in televised events, Cineyugentered the world of Indian entertainmentin 1983 with Motion Picture Productionhaving produced eight critically acclaimed and commercially successful movies like Arjun,Vardi, Dum and the award winning Raja Hindustani, Damini, Yodha, Dushmani andHumko Tumse Pyaar Hain.Cineyug owes its existence to the Morani brothers – Karim, Ali and Mohomed as wellas the late Bunty Soorma. A few years later, Cineyug was joined by Mazhar Nadiadwala.Currently, the company is run by Mohomed, Ali and Karim Morani, Mazhar Nadiadwala,and Neelam Soorma.Cineyug’s head office is in Mumbai and has various branches all across India inmetropolitan cities like Delhi, Bangalore, Kolkata, etc.The war strategyOver the years, Cineyug has gradually expanded its avenues of operations, building on thelong term objective of positioning itself as a 360 degree entertainment company and anindustry leader. Thus, from award functions to corporate and arena events, from privateparties and functions to weddings and from television shows to theatrical productions;Cineyug undertakes a diverse spectrum of projects. With time, Cineyug has now venturedfurther into service allied businesses in the entertainment value chain in the domains of
4 December 2012, EXPERIENTIAL MARKETING 29avenues; in sync with its strategic goals. The agency plans to further its expansion intomultiple domains in the future.Portfolio of ammunitionSince its inception, Cineyug has successfully conceived, managed and executed over3,000 live events and concerts, some of which have been the largest produced by anyIndian company. The agency has worked with some of the biggest names in the showbizindustry as well as leading channels, corporate and media houses. Over the last 25 years,the agency has entertained a live audience of over 2 million people and has reached thehomes of over 1 billion television viewers. The sheer numbers reflect the kind of massiveimpact Cineyug has had on the entertainment industry and the people at large.Cineyug, which first germinated from the seed of an idea in the minds of four passionatepartners almost 25 years ago, now employs a workforce of 100 people.Mohomed MoraniDirector,Cineyug“It has been an incredible journeythus far and it only promises toget more exciting in the future!Cineyug is here to stay!”artist management, public relations, sportsmanagement, celebrity endorsements,pyrotechnics and special effects. Cineyug’sidea is and always has been to not justset the bar, but raise it consistently witha wide range of quality service offeringsevery step of the way.Cineyug chose to focus on theentertainment sector at a time when it wasfractured and lacked proper organisation.At the same time, it held immensepromise and the agency soon realised thatwith discipline, vision, innovation andprofessionalism; the sky was the limit.Entertainment is instant consumptionbut at the same time Cineyug placed aheavy emphasis on creating and bringingquality, world class experiences to Indianaudiences. Over time, given Cineyug’sgrowth curve and industry leadershipposition, the agency has been able tosuitably venture down many relatedRight from the onset, the agency has instilled three tenets into its operational and creativefibre – Entertainment, Entertainment and Entertainment. Backed by such relentless focusand ability, Cineyug always tries to get the best out of its talent to deliver the best. Thefact that various teams work separately and yet collaborate and co-create on multiple crossfunctionallevels to provide highly customized entertainment services over a wide varietyof business verticals makes Cineyug a class apart. The agency’s success also stems from itsability to constantly learn, imbibe, identify and act rapidly in accordance to the changingtides of the industry. High quality standards have also aided out ascendancy and in theestablishment of long term client relationships.Salute!Mohomed Morani, Director, Cineyug, said: “25 years ago, we decided to throw caution tothe wind and took the leap in the Indian entertainment industry with Cineyug. With asteady long term vision, great passion, enthusiasm, management and constant innovation;we learnt from our mistakes, adapted with the changing industry and consumerrequirements and kept forging onwards. It has been an incredible journey thus far and itonly promises to get more exciting in the future! Cineyug is here to stay!”70 EMGThe luxury navy70EMG was initiated in 1997 with Martin da Costa as CEO, Xerxes Antia as COO,Thanush Joseph as Director – Marketing, Darayash Gocal as Director – Special Projects,and Kainaz Sethna as Director – Seven Steps Weddings and Special Events. The agencyhas offices in Mumbai and Delhi. It had five employees when it started in 1997 and hasnow grown to 85 employees.Man the torpedoes70 EMG is globally recognized as one of India’s best special events agencies. The agencyproduces some of the largest and most spell-binding events in India and internationallyfor a wide range of domestic and international clients. 70 EMG specialises in largeformat, high-end, luxury brand experiential marketing and special events. Over the pastfour years, the agency has emerged as one of the largest festival planners and producers
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Page 44 and 45: Inorbit Mall, Malad, MumbaiInorbit
Page 46 and 47: Inorbit, Cyberabad, HyderabadInorbi
Page 48 and 49: Inorbit, Whitefield, BengaluruInorb
Page 50 and 51: R City, Ghatkopar, MumbaiThe newest
Page 52 and 53: R Mall, Mulund, MumbaiR-Mall, Mulun
Page 54 and 55: Growel’s 101 Mall, Kandivali, Mum
Page 56 and 57: Mantri Square Mall, BengaluruMantri
Page 58: Royal Meenakshi Mall, BengaluruRoya
Page 69: Fiama Di Wills launchescollector’
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RNI registration 108290/2010 Postal
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RNI registration 108290/2010 Postal
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