The Taiwan Excellence 2012 campaign in India ... - EventFAQs

IN FOCUS4 December 2012, EXPERIENTIAL MARKETING 36Wings brings together Disney andRyan International to launch‘Coins for Change’ in IndiaThe Walt Disney Company’s Club Penguin, a virtual entertainment portal for childrenruns an annual initiative called ‘Coins of Change’ to help inspire change in the world.Ryan Pinto and Nicole RustadThe Walt Disney Company’s ClubPenguin (clubpenguin.com), the virtualworld for kids, launched its ‘CoinsFor Change’ program in India onNov. 30. Wings group of companieswas instrumental in bringing RyanInternational School to associate withCoins for Change in India and theirstudents launched the program along withRamabai BMC School students to markthe take-off of the initiative. As part ofthe launch event, the students interactedwith each other through various activitieslike planting saplings and redecorating theverandah of the Ramabai BMC School, allas part of contributions to real change inthe world.Coins For Change is an annual initiative that inspires kids from around the world tomake a difference in the real world. Every year during the Coins For Change initiative,Club Penguin players donate billions of virtual coins to help change the world! Playerscan choose causes that are important to them, and their virtual donations help direct howa cash donation is shared in the real world. These causes include providing medical help,protecting the environment, and building safe places. Since 2007, more than $8 millionhas been given to projects that have helped in excess of a million people in more than 40countries by funding schools, libraries, health clinics, clean water programs and more.Coins For Change in India will look at supporting water projects, education programs,schools, health, nutrition, alternative income projects and conservation of the SnowLeopard in the Indian Himalayas. Ryan International School will encourage its studentsto participate in Coins For Change in the country through various on-ground activitiestowards the causes mentioned.“It’s very inspiring to see the passion kids have today to give back to the world. Withover 1 million kids on Club Penguin from India, Coins For Change will certainly be an