The Taiwan Excellence 2012 campaign in India ... - EventFAQs

IN FOCUS4 December 2012, EXPERIENTIAL MARKETING 38TIC gives employees20 reasons to smileTIC launched an internal initiative to give its valued employees a range of benefits.By Karan IyerThe TIC team with all smilesThe events and experiential marketingindustry is known to be a 24/7 industrythat works to ensure other people have agood time. The industry works long andhard to glamorize events, ensure perfectexecution and organization, managemultiple tasks and aspects, and finallymake audiences, clients and everyoneelse in between happy. However, eventsand entertainment is still mostly anunorganised industry and employees inthis industry work long, tedious hourswith little gratification. Employees area crucial asset to any sector, includingthe events and experiential marketingindustry, and examples need to be seton how these valuable assets should betreated. TIC Events did just that!On the completion of its 20 years of existence, TIC launched a month long internalinitiative to give its valued employees 20 reasons to smile. To manage and execute thewhole initiative, the agency created an organising committee comprising of its HRdepartment; Gaurav Dhall, Chairman and Managing Director, TIC Events Group; andtwo individuals from the production department. The organizing committee had theresponsibility of bringing a smile on employees’ face each day. The initiative had threekey features, namely the big announcement on each day; blaring music on each floor tocompliment the announcement; and lunch on the house.Commenting what inspired the entire employee initiative, Dhall told ExM: “At TIC,our inspiration comes from the fact that we are constantly evolving as a team. We setour own benchmarks and with every milestone achieved we re-define our benchmark.The 20-glorious and eventful years are a good enough reason for us to celebrate as westep into our 21st year of existence. We firmly believe that all stakeholders (employees,customers and suppliers) are equal contributors in the success of any organization.Taking this thought forward we decided to make the upcoming celebration a specialoccasion for our most important stakeholders – our employees. Having said that, we willnot ignore our other stakeholders and they will also be a part of this celebration.”