The Taiwan Excellence 2012 campaign in India ... - EventFAQs

4 December 2012, EXPERIENTIAL MARKETING 23WOW Media16. Televised Property of theYear - Entertainment & LifestyleAn event with the centralengagement being entertainmentor lifestyle showcase that is thenpackaged into television content.17. Televised Property of theYear - Business/KnowledgeAn event with the centralengagement being knowledgeexchange/discussion that is thenpackaged into television content.18. Advertiser-funded Programof the Year with on-groundconnectAn advertiser-funded programthat amplifies a brand experience.19. Activation Program of theYear by a Media Brand with ongroundconnectAn activity by a media brand,which involves on-groundengagement with customers, inan effort to promote the brand orone of its initiatives.20. On-ground brand associationwith a Media BrandA media activation done inassociation with a brand, wherethe objective is to target theconsumer to promote both theassociating brand as well as themedia brand. A film may also betreated as a media brand for this category.21. Event Property of the year by a Media BrandAn on-ground event by a Media brand, in which the intellectualproperty rights for the property is owned by the Media brand.WOW Others22. Exhibition Presence of the yearPromotion of a brand through an exhibition platform with multipleparticipants.Exhibition presence would be needed to be highlightedwhere other, competing brands / services are also showcasing withinthe same platform.23. Rural Engagement program of the yearA brand engagement campaign specifically targeted to audiences insmall towns and villages.24. Youth Engagement program of the yearA brand engagement campaign specifically targeted to the youth.25. New Property of the yearAn on-ground event / activation that has been created within theyear and is recurring in nature. The event / activation must be anintellectual property of the creator / conceptualiser.26. CSR Event/Property of the YearAn event / activation platform created with the objective to promote /support or create awareness about a social cause.27. Integrated Media Campaign of the Year by a BrandA brand promotion campaign that involves the use of at least two othermediums along with the on-ground activation/promotion/event.28. Brand Experience of the Year (best use of experiential marketing)A campaign that exemplifies the use of the experiential marketingmedium in the best manner with the objective of promoting a brand.More updates on the process, categories and jury confirmations will be madeavailable on www.eventfaqs.com/wowawards