Feasibility study: „European city and culture tourism – Thuringian ...

Final report, VIA REGIA „European city- and culture tourism“
About 5: Sign boards at motor way restaurants
Putting up information boards at motorway restaurants is definitely reasonable. The service
areas at the motorway A4 Teufelstal (at the Hermsdorfer Kreuz) and Hörselgau (between
Erfurt and Eisenach) would be appropriate locations to inform tourists about historical
backgrounds and the course of the VIA REGIA. Due to the high traffic volume, motorway
restaurants are generally very suitable for the provision of information about this topic.
Especially the location Hörselgau stands out with a direct proximity to the project area,
however, due to the north-south-axis motorway A9, it´s said to be the gateway to Thuringia.
This is also an important aspect which backs up the idea of putting up information boards at
this place. Since both service areas with the motorway restaurant serve as a central point of
interest, the location lends itself to putting up information boards (see picture documentation,
image 57).
Both service areas each provide only one location along the motorway A4 in driving direction
east-west. Thus, only one board would be necessary for each location (see picture
documentation, image 58).
Actors of the implementation:
1. Thuringian Ministry of Economy, Employment and technology
2. Thuringian Ministry of Construction, Regional Development and Transportation
3. Administrative units (Regulatory authority)
4. Regional and local authorities in charge of tourism
5. Trade professionals
9 Prospects
The feasibility study „European city- and culture tourism – Thuringian city cluster as part of
the European culture street VIA REGIA“ shows potentials and measures regarding the
tourism marketing of the VIA REGIA along the EDC III development corridor.
Besides the analysis of tourism, culture and mobility, also the relevant actors of these
sectors have been involved in the development of the study. Workshops were carried out
for the reason of defining focal points of marketing, finding practical implementation
measures, and identifying institutions of the implementation.
Now, it´s important to put the developed results into practice upon the completion of the
study. On the one hand, the brand VIA REGIA might be used to further enhance, link, and
market already existing things, such as city festivals, event series, or city tours, while
projects like information boards, information leaflets, bicycle tours, audio-guides, and geoinformation
systems are to be realised on the other hand.
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