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Integrated Passenger Transport Policy - Worcestershire County ...

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2.8.1 Driver standards for passenger transport services are currently monitored and managed by thepassenger transport operators. In the case of buses, tendered services may specify requirements fordriver training and courtesy, however, the quality of driver resource in the county remains variable.2.9.1 The marketing of passenger transport and provision of information is currently undertaken by theoperators and <strong>Worcestershire</strong> <strong>County</strong> Council through their respective websites, the local media,and published material. The <strong>Worcestershire</strong> <strong>County</strong> Council provides the central portal formultimodal passenger transport information in the <strong>County</strong> at www.worcestershire.gov.uk/transport.This website provides a series of passenger transport maps, timetables and a journey planner,together with links to national resources, providing a one-stop-shop for passenger transportinformation in <strong>Worcestershire</strong>. In addition, passenger transport information is disseminated to all<strong>Worcestershire</strong> Hub locations and local libraries, where computers are available for the generalpublic to access the <strong>Worcestershire</strong> <strong>County</strong> Council website.2.9.2 In addition, there is, at present, limited provision of scheduled bus information provided at bus stops.<strong>Transport</strong> operators and Local <strong>Transport</strong> Authorities strive to deliver passenger transport informationfor all modes at the <strong>County</strong>'s rail, bus and coach stations; however, it is acknowledged that there aregaps in provision. A programme to refit the majority of bus stops in Worcester City to provideenhanced passenger transport information has been recently delivered, which has significantlyimproved the quality of information available at bus stops in the city. More heavily used bus stopflags have their Traveline unique identifier codes which enable travellers to text or ring the nationalTraveline service for real time information. However, despite this, passenger transport information atbus stops generally remains at a poor standard countywide. Information on taxis is available onwebsites and in the phone book, however, specific information and signage in town and city centresidentifying the location of taxi ranks is poor, lacking coordination.2.10.1 <strong>Worcestershire</strong>'s passenger transport networks perform a vital role in the enhancement ofaccessibility to key services and facilities essential for quality of life. Significant work has taken placeto understand existing accessibility levels and to improve future accessibility to key services andfacilities for existing and planned residential areas. The <strong>Worcestershire</strong> LTP3 <strong>Transport</strong> Accessibility<strong>Policy</strong> details the progress that has been made to date, together with the way in which accessibilitymapping in <strong>Worcestershire</strong> will be developed during the LTP3 plan period. Accessibility planning willcontinue to provide a powerful tool to measure the effectiveness of the passenger transportnetworks in <strong>Worcestershire</strong> as a means of enhancing social cohesion and economic vitality in the<strong>County</strong>, enabling robust technical justification for enhancement (essential when bidding for fundingfor passenger transport infrastructure and services).

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