Integrated Passenger Transport Policy - Worcestershire County ...

3.1.4 The provision of an integrated passenger transport network of this kind is neither urban nor ruralspecific. The methods of achieving the vision will differ between urban and rural environments andWorcestershire County Council and its partners will use the most appropriate range of infrastructure,operational, technological, resources and information measures available to them.3.1.5 The aim is to deliver an integrated network of services which will grow the market for passengertransport for journeys within and to/from Worcestershire. This will require making the productattractive both to existing and potential users alike. It will achieve significant improvement in theprovision of passenger transport services and facilities to the people of Worcestershire by followinga customer-driven approach designed to identify and overcome barriers to the use of passengertransport. The provision of effective and attractive passenger transport links to key locations ofemployment, health, education, retail, transport interchanges and leisure will be a key element in thestrategy.3.1.6 The strategy takes account of the opportunities and constraints (financial and capacity-related) ofthe expansion of passenger transport concessionary travel opportunities. In particular, theenhancement of accessibility offers an opportunity to increase usage of passenger transport by theconcessionary travel market, with consequent social, economic and financial benefits forWorcestershire.3.1.7 The vision can only be achieved in partnership with all those involved in passenger transportprovision, including rail, bus and coach operators, community transport providers, taxi operators andthose responsible for passenger transport procurement and infrastructure.3.2.1 Worcestershire's Integrated Passenger Transport Network will be designed to meet the objectivesand produce the desired outcomes specified in Sections 1 and 2. This will involve the iterativeapproach outlined in Table 3.1.