IN THE NEWS - Park Lane Jewelry

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SALESCustomer FREE Bonus Item Offer…Summer Styles are HOT with Park Lane’sSIZZLIN’ SUMMER SALE!• With a min. $60 net order and purchase of two $12 Bonus Items, a third matching valueBonus Item may be selected for FREE!• With a min. $90 net order and purchase of three $12 Bonus Items, a fourth matchingvalue Bonus Item may be selected for FREE!Applicable to orders processed on the commission dates in June.CATLOGPICANNOUNCEMENT...THIS will make your job easier!At each Fall Convention (held in August), we typically launch a supplement catalog to serve as a complement tothe “main” catalog. This year, we are trying something new. Instead of an additional supplement book, we will belaunching an all-new “main” catalog!An all-in-one collection! The catalog will contain the NEW jewelry launched at Convention, selections fromrecent new monthly editions, and the most popular selections from our current line. All these items will be consolidatedinto ONE new catalog! We are confident that you will find this new collection easy to promote, plus you’llsave money because you’ll only need to stock ONE catalog! A form will be provided in advance of Convention sothat you may pre-order your supply of the all-new Park Lane catalog.ADVANTAGEOUS MOMENTS…Life is full of “advantageous moments”… opportunities to create new business by talking about what you do and generating interest in ParkLane. Area Manager Dee Todd, (Hemmings organization) shares her ideas on how to effectively “take advantage” of every chance youget to bring up Park Lane and talk about all you have to offer! Dee explains…When shopping, at a social event, or anytime you are out in public, here are sample dialogues and phrases you can use to strike up aconversation with the people who cross your path. Create interest and arrange to carry on the conversation further.“I can see you appreciate beautiful jewelry; your necklace is fantastic!” Or when someone comments on the jewelry you’re wearing, youcan say…“I have a jewelry business of my own and I’d love to show you my line. Could I treat you and anyone else you would like to bring to coffeeat Tim Horton’s ________ (this Thursday)? I’ll bring my brand new catalogs and some sample jewelry.”Community Drawing:“I’d like to offer you an opportunity to fill out one of these community prize slips and I’ll enter you into our Weekly Drawing for FREEJEWELRY! I draw winners every Monday and surprise someone in the community with a free gift. I will also be keeping these slips forthe entire month, so you will have additional chances to win. Here’s to winning your free jewelry…”Of course, EVERY person who expresses an interest in Park Lane by filling out a drawing slip is a great prospect. Go ahead… Declarethem a ‘runner-up winner’! When you call and visit with a gift of jewelry, you can show them your samples and amplify their interest. Whata great way to build your customer base. At each meeting/appointment, you can gather a one-on-one personal order, date a show, and/or turn the appointment into a personal hostess coaching!4 The Network
It’s ON SALE!’On Sale’… The phrase that strikes a cord and ignites the fire inside every savvyshopper! We all love a bargain and Park Lane’s new SALE CATALOG delivers just that!For a limited time, while supply lasts, the items featured in our new sale brochure will beavailable at amazing discounted prices.SALESUse the Sale Catalog in concert with your main catalog and new edition brochures.Customers may compile their orders utilizing all our jewelry, even the Sale Catalog.When desired, Bonus Items may be selected, and Hostess Credit may be redeemedfrom the Sale Catalog. Promote the sale and build your profits!Order your supply of Sale Catalogs (Item #2171) @ .30 cents each.Surely, all you American Idol fans watched rocker,David Cook, perform his way to top ‘A.I.’ status, but didyou see what we did? During the semi-finals in May, wereceived a lot of calls from Park Laners talking abouthow David seems to have signed on to the multi-chainlayered look when choosing his accessories!The first sighting came from Senior Division Nancy Crevoiserat (CA) whoreported that, “David was wearing an array of jewelry that appeared toinclude two staggered length Icon dog tag chains layered with a plain chain(Verona?) and a chain like our Intensity with a star charm attached … (ourStarlight?). It’s very exciting to know that Park Lane jewelry is that ofsuperstar IDOL status!”Our congratulations to David Cook! Having the “American Idol” rocking thelook of Park Lane’s on-trend men’s collection is certain to enhance salesamong fashion-savvy guys of all ages! Park Lane ROCKS! Pass it on!HAPPYFATHER’S DAY!Behind most every successful personyou will find their “better half”… their“Rock”… their partner, friend, and biggestfan. On this Father’s Day, thewomen of Park Lane salute the men intheir lives and thank them for their unconditionallove, support and encouragement.Remind your customers that every mandeserves and appreciates a little pampering.Husband, father, grandfather,son or friend… they can treat the men intheir life to a gift of Park Lane, and helphim discover the latest look in accessoriesfor the discriminating gentleman.JUNE 2008 5
Page 6 and 7: EXECUTIVEPROMOTIONShining STAR rise
Page 8 and 9: SALESMaking a Difference…Senior D
Page 10 and 11: BOOKINGSenior Division Carol Miller
Page 12 and 13: SPONSORINGThe “STAR FLEET” Cont
Page 14 and 15: SPONSORINGWords of Wisdom…As a to
Page 16 and 17: SPONSORINGThe BEST Advertisement! (
Page 18 and 19: CONVENTIONWhat is the date of YOUR
Page 20: HALL OF FAME April 2008TOP PERSONAL

IN THE NEWS - Park Lane Jewelry

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