IN THE NEWS - Park Lane Jewelry

Great News…BOGO is back!June hostesses may ‘BOGO’…Buy One – Get One!With a minimum show of $300 net sales and one dated booking, a hostessthis month may choose one Hostess Only item for FREE for every HostessOnly item she purchases. The free item must be equal to or less than thepurchased item. In accordance with our Five Star program, a hostess isentitled to buy up to four Hostess Only items, (net sales min. $175.00)therefore, in June a qualified BOGO hostess may select up to eight HostessOnly items; four that are purchased and four that are free!BOOKINGSOffer applicable to shows processed on a commission date in June.BOOKINGS? They’re in the bag!As a fifteen-year Park Lane veteran and non-stopselling-superstar,SVP Aleta Howell has NEVERfaltered in her ability to maintain a solidly-datedcalendar. Year after year, she repeatedly ranks inthe very top echelon of personal sales producers.We asked her to share what she and her team arecurrently using to increase their spring and summertimebookings. Aleta says, “I, as well as myteam members, use the “Jewelry Tray” techniqueand we are consistently dating three to five bookingsat each show. It works!”Array on a Tray...Gather an assortment of jewelry; duplicate in-lineitems, discontinued samples, promotional jewelry,any extra jewelry you have earned as awards, etc. Atyour shows, place a variety of jewelry items on a tray.As the guests arrive, show them the tray, ask themto select their favorite item and give them an envelopeor zip-lock baggie; ask them to place the itemthey selected inside.TRIPLE HRCs…EXTENDEDthrough JUNE!June hostess may be awarded up toTHREE $50 Hostess Reward Certificates($150 in additional hostess credit) bymeeting qualifying challenges issued atthe discretion of the director. It is far moreeffective to create a tiered goal for thehostess to encourage her to reach formore award credit. There is a $5.00processing fee for EACH $50.00 HRCawarded. (net sales min. $175.00)TRIPLE HRCs…$150 credit for a$15 fee!At the end of your show refer to the piece of jewelry. Tell the guests that if theybook a party you will award it to them at their show as an additional gift from you.When a guest sets her date, write her name and date on the baggie/envelope andhold it in reserve to present to her at her show.Variation: At her last few shows, Aleta had everyone WEAR the item theyselect throughout the show. She said, “Once they had it on, everyone wascomplimenting them and THEY were falling in love with their choice!”The jewelry tray enticement can be used alone or it can be combined with othergames/incentives such as offering the $50 HRC ($5 fee) to encourage bookingand holding their show on a special date you want to fill. People like to think theyare getting something “extra”; it reinforces the fact that you value their business.Your generosity will pay off in PR as well as profits!.JUNE 2008 9