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Broadcasting And Mobile Towers - Analysys Mason

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Revenue per gigabyte(USD)Traffic (PB per month)The commercial context for network sharing and tower companiesTraffic is growing at 42% per annum, but datarevenue per GB is falling at 18% per annum• We expect mobile traffic to growfrom 570PB to 3243PB per monthby 2016 (CAGR 42%)• Revenue is falling at 18% perannum• Assuming operators continue usingthe flat-rate pricing model, wepredict revenue of less than USD4per GB by 2016 in both developedand emerging markets• The degree to which tiered pricing isadopted in the future will affect thisforecast21454-482Source: <strong>Analysys</strong> <strong>Mason</strong>, 2011Traffic from mobile connections worldwide35003000250020001500100014121050002011 2012 2013 2014 2015 2016World Developed markets Emerging markets8642Revenue per GB of mobilebroadband traffic worldwide02011 2012 2013 2014 2015 2016World Developed markets Emerging markets35

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