Broadcasting And Mobile Towers - Analysys Mason

Trends and challenges • Impact on investment case78ConclusionSelected key factorsRole of DTT as a platformDTT/DSOMUXes (capacity)Broadcasters’ economics –traditional and newOver-the-top services growthLicensing/Value chain positionSpectrum/HDTV/Pay DTTRadio – DABRegulatory evolutionIncumbent or challengerComments and lessonsPotential for both large penetration (FTA) and smallpenetration (pay TV)Significant change pre- and post-DSODifferent models exists – this will affect the revenue andmargin profilesNew TV channels economics will be more difficult and mightneed innovative commercial approachesProbably long term but needs to be assessed on a case-bycasebasisVery different models can be developedDigital dividend could be negativeUnlikely in the short to medium termDifferent approaches based on market definitionVery different models as incumbent or challenger21454-482Source: Analysys Mason