Broadcasting And Mobile Towers - Analysys Mason
Broadcasting And Mobile Towers - Analysys Mason
Broadcasting And Mobile Towers - Analysys Mason
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Pay DTT householdpenetration (%)200820092010201120122013201420152016Trends and challenges • Impact on investment caseFTA DTT model is based on large presence butniche pay-DTT model can also succeedForecast of pay-DTT household penetration (%) in selected countries25%7020%15%10%5%0%European averageFranceItalyNetherlandsSpainUK• FTA DTT has been most successful in countries where terrestrialwas the main historical platform• Except for Italy and Sweden (c. 15% of households), pay DTThas had limited success typically: penetration of less than 10% of households it has had little impact on the overall pay-TV market21454-482Source: <strong>Analysys</strong> <strong>Mason</strong>
Change language