Broadcasting And Mobile Towers - Analysys Mason

Penetration as % of TV setsTrends and challenges • Impact on investment caseDTT role can significantly increase when taking intoaccount secondary TV sets• In the UK, over 25% of HHshad a secondary TV set relianton terrestrial• Secondary TV sets seem alsoto be an important element forcountries with limitedpenetration of DTT for primarysets like GermanyUK penetration of analogue terrestrial onprimary and secondary TV sets, 2006–1070%60%50%40%30%20%63.9%21.4%50.4%39.5%31.0%24.4%7110%13.6%11.2%8.7% 7.3%0%2006 2007 2008 2009 2010Analogue terrestrial on primaryAnalogue terrestrial on secondary21454-482Source: Ofcom digital progress update Q4/10