Broadcasting And Mobile Towers - Analysys Mason

Trends and challenges • Impact on investment caseSustainability of TV channels on DTT might beassessed based on broadcasters’ economics75Selected examplesDTT transmission costsas % revenuesLong-term sustainability?Historical broadcaster A Less than 1% DTT costs are not main concernHistorical broadcaster B Less than 3% DTT costs are not main concernHistorical broadcaster C Less than 3% DTT costs are not main concernNew broadcaster A Less than 20% DTT costs are significant butbroadcaster might be able to copewith itNew broadcaster B Between 20% and 40% It might require some innovativepricing to favor a new entrantFuture new broadcaster More than 40% Unlikely to be sustainable long term –probably requires closer look intoincremental revenues21454-482Source: Analysys Mason