Broadcasting And Mobile Towers - Analysys Mason

Initial considerations • European broadcasting towersThe long-term sustainability of DTT is determinedby a number of factorsSuccess of DTT66Content• Breadth and quality of content on DTT: number of channels availability of premium content pay-TV offerings• All this is determined by the willingness ofbroadcasters to join the DTT platformQuality• Technology and quality of service (QoS) forDTT vis-à-vis other platforms: coverage possibility/need for a return path QoSPrices• Affordability of DTT is more favourablethan other digital platforms, in terms of: set-up prices (one-off payments ofset-top boxes (STBs), otherequipment such asdishes and connections) recurring (e.g. monthly) feesPlatforms• Development of other platforms tomaintain a competitive edge: technological improvements to enablecontent-rich services imposition of regulatory measures21454-482