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EDUCATION AND TRAININGIntegration and Impact of Educational Media(Technologies) in the Teaching-Learning Process:A Case Study in IranZohreh KavehCorrespondence:Zohreh Kaveh,Instructor at the Teacher Training University,Tehran, IranEmail: amelectronics@verizon.netAbstractTo a large extent, positive andimproving impacts of the ‘learningtechnologies’ depend uponproper, knowledgeable, and rationaluse of educational media.Learners’ diversified demandsof the twenty first century andcertain needs and requirementsof the information age emphasizemore and more use of learningtechnology to achieve andmaintain a creative and dynamiceducation/learning process.The main of goal this research isto highlight how individual educationaltechnology and mediaare being integrated and utilizedby Elementary School Teachers(EST) in Tehran, Iran. A sealedquestionnaire containing 125answers (indicators) to evaluate/test six hypotheses was sent to asample population of 400 teachersin Tehran. The nonparametrictesting procedure yielded meaningfulsingle variable Chi-square(X2).The results indicate that the mediaknowledge of teachers wasaverage, the level and quality ofmedia utilization on the averagewas meaningful. However, use ofmore modern technology andmedia such as computers, videoprojectors, smart boards, andvisualizers were below average.Based on the results, it can bestated that the main objectivesof the teachers using the mediawere to call on students’ attentionto educational concepts,improve willingness and collaboration,and to motivate audio/visualcognitive senses. Much lessattention was paid to the media’sconcept simplification role. Mostfrequently utilized media andtools by more than 50% of theteachers are: posters, maps, oralexplanation, white/black boards,plays, alphabet cards, and educationalCDs. It must be added thatthe educators confronted numerousobstacles in using technologysome of which are directlyrelated to the shortcomings ofthe educational system in general.These problems and theiradverse impacts on media utilizationare discussed separately.IntroductionHumans have always been in searchof effective ways and methods toconvey their messages to eachother. Teachers and educatorshave been among the many in thisquest to facilitate the simplicityand comprehension of contentareas. Educational technologiesare trying to accomplish thesegoals to convey the findings of thebehavioral sciences and maintaineffective, quick, and easy waysof teaching. Five revolutions ineducational technologies haveprovided a suitable climate toidentify and utilize modern media.Researchers in recent decades havemade considerable contributionsin developing remarkable methodsof teaching/learning processes.However, the extent and effectiveutilization has been limited.Recently, to bring teaching andinstructional technologies to thefore-ground and to foster theirpresence in instructional processes,some scientists have changed itsname to learning technologies andemphasized their role beyond justbeing mere tools.In this research the main goal is toanalyze and evaluate the extentto which the teachers incorporateeducational media in their teaching.Therefore, it is imperative to assessteachers’ familiarity and knowledge,lack of which creates many obstaclesand road blocks.In this research paper knowledgeand familiarity of the instructorshave been examined and reasonsfor avoiding or not using the mediahave also been identified. It isimportant that educated and qualifiedteachers possess a wide knowledgeof different media. Therefore, it isnecessary to conduct research toidentify the wide range of mediaapplications and their impact on30 MIDDLEMIDDLE MIDDLEEASTEAST EASTJOURNALJOURNAL JOURNALOFOF OFFAMILYFAMILY FAMILYMEDICINE MEDICINEVOLUME• VOLUME10VOLUME 8 ISSUEISSUE7, ISSUE 5710