Cases on Information Technology Series

310 Kamel & HassanTable 8. Association coefficients for the model on phone banking (α = 0.05)Dependent IndependentR 2 Association Significance ofVariable VariableCoefficient (p-Value)TA PU 0.21489 0.561 < 0.005PEOU 0.14849 0.558 < 0.005PU T 0.23272 0.371 < 0.005PEOU 0.66378 0.870 < 0.005PEOU T 0.17264 0.138 < 0.01indirectly affected by the element of trust in technology. The significant relationshipsindicated from the above diagram imply that phone banking is considered of highpotential, as it allows customers to access their accounts in a fast and easy way throughthe phone and does not involve the effort of moving from one place to another, as is thecase with ATMs. However, if we go further in comparing phone banking with ATMs, itis important to mention that phone banking lacks an important feature—cash access.Internet BankingSimilar to phone banking, the results obtained for the acceptance of Internetbanking were consistent with the hypothesized relationships. However, the significancelevels (p-values) of all relationships were relatively low compared to those obtained forphone banking. The similarity between the results of Internet and phone banking isattributed to the fact that both technologies provide bank customers with the same rangeof banking services, namely, balance inquiry, transfers between accounts, and billpayment, without direct access to cash. The low significance of different relationshipsshown in Table 9 is most likely due to other factors affecting the usage of Internetbanking, such as the availability of a PC and an Internet connection and knowing howto use them. This is also affected by the fact that computer literacy in Egypt is only 8%(www.mcit.gov.eg). In addition, the perception of the relatively high risk associated withperforming financial transactions over the Internet, as well as the low level of awarenessof that technology, have played significant roles in forming these results.Summary of ResultsThe analyses of Tables 6 to 9 indicate that the questionnaire responses failed toconfirm the alternative research hypotheses in three out of 20 cases, with varyingsignificance levels. This implies that TAM can be considered as a useful tool when usedTable 9. Association coefficients for the model on Internet banking (α = 0.05)Dependent IndependentR 2 Association Significance ofVariable VariableCoefficient (p-Value)TA PU 0.16974 0.028 < 0.01PEOU 0.14154 0.083 < 0.01PU T 0.13388 0.067 < 0.01PEOU 0.09032 0.068 < 0.01PEOU T 0.29107 0.095 < 0.01Copyright © 2006, Idea Group Inc. Copying or distributing in print or electronic forms without writtenpermission of Idea Group Inc. is prohibited.