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BackgroundTawuniya is the largestinsurance company in theGCC in terms of grosswritten premiumsIncorporated in 1986, The Company for Cooperative Insurance (Tawuniya) is the largest insurancecompany in the GCC in terms of gross written premium (GWP) and the second largest by total assets.The company’s primary business is related to cooperative insurance operations and allied activitiesincluding reinsurance and agency activities. Tawuniya’s business lines include motor, marine, fire,medical, engineering, energy, aviation and casualty Takaful.MilestonesInceptionofTawuniyaIntroducedRetailProductsEstablisheda state-ofthe-artCSCRestructuringbusinesssegmentsAdoptedCooperativeInsuranceLawListed on theTadawulstockexchangeRevisedinsurancepolicies inaccordancewith IslamicShariahLaunchednew logoand identity(Tawuniya)1986 1989 1997 2001 2004 2005 2007Source: TawuniyaTimelineThe year 2007 was a year of transformation for Tawuniya. During this year, the company launched itsnew logo with a new identity (Tawuniya) to reinforce its brand image as a market leader in theinsurance sector.Focusing on localmanpowerGiven Tawuniya’s focus on developing local manpower, Saudi nationals account for about 73% of theworkforce. This is a result of multiple initiatives aimed at Saudization and increasing employee loyalty.The company conducts training programs for the sales force to improve the sales process.Strengthening its operating activities, Tawuniya has added new branches and has launched theexperimental phase of its electronic services project (E-Services).

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