Opinion of the Independent Financial Advisor - Investor Relations
Opinion of the Independent Financial Advisor - Investor Relations
Opinion of the Independent Financial Advisor - Investor Relations
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The <strong>Opinion</strong> <strong>of</strong> <strong>the</strong> <strong>Independent</strong> <strong>Financial</strong> <strong>Advisor</strong> on <strong>the</strong> Asset Acquisition <strong>of</strong> Thai Union Frozen Products Plc.MWBrands Positioning in <strong>the</strong> MarketThe detail <strong>of</strong> leading products under MWBrands portfolio could be explained as follows:• John West is a leader <strong>of</strong> <strong>the</strong> ambient seafood space in <strong>the</strong> UK, Ireland, andNe<strong>the</strong>rlands. The brand has a major position in all <strong>of</strong> <strong>the</strong> three countries.• Its products are tuna, salmon and value added fish products There are over130 products in <strong>the</strong> John West range including Tuna and Salmon LightLunches, Tuna with Omega 3 and new No Drain, Less Mess Tuna.• Besides <strong>the</strong>se 3 countries, John West also trades in 38 markets throughoutEurope, <strong>the</strong> Middle East, Nor<strong>the</strong>rn Africa, North and South America.• The ambient seafood market value <strong>of</strong> <strong>the</strong> UK, Ireland, and <strong>the</strong> Ne<strong>the</strong>rlands areEUR 534 million, EUR 39 million and EUR 66 million, respectively• Petit Navire is a household brand in France established 75 years ago and is<strong>the</strong> leading branded producer <strong>of</strong> ambient seafood and holds a leading marketshare in <strong>the</strong> French ambient seafood market• Its products range from tuna, mackerel, and sardine• The ambient market value <strong>of</strong> France is EUR 773 millionPage 5