The Programme - Global Travel & Tourism Summit

Social ProgrammeGolf at the Els ClubThose seeking a first-class golfing experience, offering5-star service and the ultimate in prestige, will be wonover by The Els Club – a true sporting gem that hasbeen sensationally designed by US Open and BritishOpen winner, Ernie Els.Stretching 7,538 yards with four sets of tees, allowingplayers a selection of different lengths from which toplay, The Els Club will set a new benchmark for golfin Dubai when it opens in April 2008. The course willoffer players a challenging round, but one with all theessential facilities that extend beyond its immaculatefairways and greens. Set on undulating slopes of nativedesert vegetation, it has a links-style layout combiningtraditional classic design.To quote Els on his last visit to the site, it will be “thebest course in Dubai” – the jewel of Victory Heightsat Dubai Sport City, the world’s first fully integratedathletic metropolis. And golf enthusiasts will also benefitfrom the Butch Harmon School of Golf, which providesthe ultimate educational experience.A three-time Major winner, with 15 victories on thePGA Tour and 21 on the European Tour, Ernie Els wasalso the European Tour Order of Merit winner in 2003and 2004, so his golfing prowess speaks for itself. Hislatest triumph, The Els Club, will capture the attentionof golf enthusiasts around the world who thrive onsuperlative quality.“I am proud to be associated with a project of thismagnitude – there is nothing else like it anywhere,” saidEls. “I firmly believe that Dubai Sports City will becomea global centre for sports and will set the agenda for thedevelopment of sport on a worldwide scale.”Come and experience his latest success story for yourself.DATE: Wednesday 23 AprilTIME: 08.00 – 20.00VENUE: The Els ClubPicture © Emirates, courtesy of www.arabian-adventures.com29