The Programme - Global Travel & Tourism Summit

ProfilesThe ProgrammePATRONManal shaHeenDirector – Sales, Marketing and Customer ServiceNakheelManal Shaheen was appointed Director – Sales, Marketing and Customer Service at Nakheelin August 2006, and oversees all sales and customer service functions while providingdirection for Nakheel’s marketing efforts.Manal has played an integral role in the growth of Nakheel, having been with the company since 2003,undertaking a number of different roles before taking up her current position. She has been instrumental inNakheel’s continued drive to become a global brand, in the organisation’s unrivalled sales success and in itsincreased customer service focus.Manal has also been closely involved with setting up Forsa, a unique investment vehicle for women. Forsa,literally meaning “Opportunity” in Arabic, offers women investors the opportunity to make successful highgrowth investment and supports female entrepreneurs in setting up and managing new ventures. Manal is ViceChairperson of Forsa; she is also Vice Chairperson of Board for Dubai Women Establishment.In 2007 Manal won the Middle East Business woman of the year, awarded by the Middle East Excellence AwardsInstitute. The institute’s members are comprised of business leaders, journalists, and academics.40