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smartphones. Although the phone is cool, it’sstill one employee interacting with the onlinecourse. We need to be using learning activitieswhere first-line managers gather team memberstogether and lead them through the coursework.In the course, they need to solve real-lifescenarios, deal with case studies that arerelevant to the employees’ organization, andengage in role-playing. This learning approachhas been shown to achieve Level 3 behaviorchange and, in some cases, Level 4 performanceimprovements. When we achieve Level3 results, people’s intuition is influenced, andtheir automatic System 1 responses are morelikely to be aimed in the desired direction.The bottom lineWe shouldn’t be asking, “How inexpensivelycan we do ethics and compliance training?”and then checking the box. We should beasking what kind of investment we are willingto make in order to minimize risk and, moreimportant, improve bottom-line performance.The good habits employees develop in thisapproach to ethics and compliance translateinto better performance in everything they do.People want to be known for good ethics, goodcompliance, good integrity, and good performance.It’s a matter of pride. Let’s give them achance to show us what they can do. ✵1. Kahneman, Daniel: Thinking Fast and Slow. New York: Farrar, Strausand Giroux, 2011.2. Cialdini, Robert B: Influence: The Psychology of Persuasion. New York:William Morrow and Company, Inc., 1984, 1993.3. Kirkpatrick, DL, and Kirkpatrick JD: Evaluating Training Programs(3rd ed.). San Francisco: Berrett-Koehler, 2006.4. Larkin, TJ, and Larkin, Sandar: Communicating Change: How to WinEmployee Support for New Business Directions. New York: McGrawHill, Inc., 1994.Charles Ruthford is a Principal in the Ethics and ComplianceConsulting practice of Solutions House in Seattle. He can be reachedat charlesr@solutionshouse.com or at www.solutionshouse.com/ethics-and-compliance-practice.Advertise inCompliance & EthicsProfessional magazineSCCE’s magazine is a trusted resourcefor compliance and ethics professionals.Advertise with us and reach decision makers!For subscription information and advertisingrates, contact Liz Hergert at +1 952 933 4977 or888 277 4977 or liz.hergert@corporatecompliance.org.Compliance & EthicsJanuary/February201220Why risk it?The motivations ofthe whistleblowerMarlowe DomanProfessionalA PUBLICATION OF THE SOCIETY OF CORPORATE COMPLIANCE AND ETHICSMeetVernitaHaynesSCCE and HCCAinterview their 10,000thmember: Vernita Haynes,Compliance & PrivacyAnalyst for the Universityof Virginia Health System26Rock in the pondethicsFrank C. Bucaro28The simplestpossible codeof conduct foremployeesAlexandre da Cunha Serpawww.corporatecompliance.orgSCCE & HCCA reach 10,000th member35An ethicalcorporate culturegoes beyondthe codeDawn LomerSCCE’s magazine is published bimonthly and has a current distribution of over 2,700 readers.Subscribers include executives and others responsible for compliance: chief complianceofficers, risk/ethics officers, corporate CEOs and board members, chief financial officers,auditors, controllers, legal executives, general counsel, corporate secretaries, governmentagencies, and entrepreneurs in various industries.See page 14Compliance & Ethics Professional March/April 2012+1 952 933 4977 or 888 277 4977 | www.corporatecompliance.org 67