Aim and objectives of the report - CLES

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5 x 30 More Active MoreOftenLocation: Exminster, DevonHost Organisation: Westbank Healthy Living CentreIntroductionThis report provides a profile of three district council areas of the 5 x 30 More Active, More OftenDevonwide project, funded as part of the South West Well-being programme. These areas are withinNorth and West Devon.Project AimsThe project aims to provide support to initiate and encourage community-led sports activities and toincrease active participation across all of Devon. The Well-being programme supports the workundertaken in North and West Devon. The objectives of the project are to:• initiate an increase in participation in more rural areas,• increase access to sporting and physical activity opportunities with greater focus onbuilding pathways to sport,• make improved links with other sports, health and well-being initiatives,• bring together sports and activity providers in a collaborative and community-drivenapproach to participation.Background & RationaleSports and active recreation can have an important role in helping adults achieve the guidelinerecommendation to engage in moderate aerobic exercise for 30 minutes a day, 5 days a week. Given181 SWWB Final Evaluation Report
evidence of highly unequal take up, Sport England has identified that there is a need to increaseparticipation in sport by 1% per year. This has been reflected in the Devon Local Area Agreementthat has sought to maintain and increase levels of participation in physical activity and sport toimprove the quality of life within local communities.Given the evidence of low engagement in physical activity in Devon, Westbank sought to develop aproject that would address this issue – especially in rural settings. Initially Mid Devon District Counciland later included West Devon Borough Council both piloted the first 5X30 project with an overallaim to increase participation in physical activity by 1% year on year leading to an overall increase of3%. Evaluation of the pilot showed evidence of increased participation across all target areas. In theareas where 5X30 has operated, Active People showed that participation in physical activity isgreater than expected for these locations according to national averages and demographicprojections, achieving more than 1% increase in physical activity.Work with local partners also created a strong buy-in to the pilot scheme and the role of 5X30 as alead organisation to deliver more physical activity outcomes across Devon. The project was used bySport England to show best practice in delivering physical activity, reducing obesity and in motivatingpeople to engage in sport. Building on this success 5X30 Devonwide sought to take the good practiceestablished in the initial pilot over a wider more diverse geography across DevonHost organisationWestbank is the host organisation for 5X30 Devonwide and is also the lead portfolio organisation forthe Big Lottery South West Well-being programme. Westbank HLC is managed by WestbankCommunity Health & Care. It was established in 1986 it ran as a registered charity for over 20 yearsuntil transferring to a company limited by guarantee in 2007. As an independent health careprovider it also seeks to empower and improve the health of communities and individuals acrossDevon with the object of the original charity being to relieve sickness and preserve health amongstpersons permanently or temporarily resident in the County of Devon. Westbank is a combination ofcentre-based and outreach work that reflects the organisation’s ‘hub-and-spoke’ model for servicedelivery.Project areaDevon has 93% of its land area defined as rural (settlements of fewer than 10,000 people) 33% ofDevon’s estimated 1,110,000 residents live in rural areas. (Devon Strategic Partnership, Rural DevonProfile 2006) In Devon, 12.3% to 28.8% of adults are classified as obese. Active People shows thatparticipation in sport and physical activity in the rural areas of Devon is variable ranging from 19.5%in Torridge to 26.2% in West Devon compared with a national average of 21%. This project covers 3district council areas, Torridge, North Devon and West Devon whilst the 5X30 Devonwide projectoverall covers 6 district areas across the county.Project Design and DeliveryInputs5x30 North and West Districts, have been funded £51,600 through the SWWB programme. Thiscontribution is just over 20% of the total budget required for delivering the 5X30 scheme in these182 SWWB Final Evaluation Report
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Well Bean ProjectHost: Wincanton Co
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Project design and deliveryInputsTh
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PerformanceOutputs and OutcomesThe
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South West Well-beingProgramme in P
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Project AreaThe main beneficiaries
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After doing a rehab programme I sti
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Project profile: Eklipse ContactInt
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Page 21 and 22: Upstream Health MapsHost; Upstream,
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Page 25 and 26: 15 other community organisations (s
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Page 29 and 30: Beneficiary Case StudyJoan: Just th
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Page 33 and 34: ActivitiesProject organisation and
Page 35 and 36: For the 397 beneficiaries aged 16 o
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Page 39 and 40: project has largely relied on profe
Page 41 and 42: the service. However, latterly, dem
Page 43 and 44: Life has been difficult for me rece
Page 45 and 46: opportunities. The project sees tha
Page 47 and 48: communities is supported by a team
Page 49 and 50: through encouragement ‘to take ne
Page 51 and 52: Access to exerciseclassPAFund holde
Page 53 and 54: Table 2 Westbank: Self Reported Gen
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Page 57 and 58: programme, pulmonary rehab and low-
Page 59 and 60: particularly the Building Healthier
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Page 65: Engaging volunteers in the process
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Page 72 and 73: Be Healthy, Be HappyHost organisati
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Page 78 and 79: Case Study-GloucesterActive and Abl
Page 80 and 81: experienced an MI due to lack of tr
Page 82 and 83: PerformanceOutputs: Improvement in
Page 84 and 85: ‘I think play rangers is good for
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Page 100 and 101: Appendix 1: Sources for the SWWB Qu
Page 102 and 103: At a project event / open dayOther
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Page 106 and 107: 5) Do you drink alcohol?YesNo(Go to
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