Aim and objectives of the report - CLES

Project areaGloucester City Council covers 1.5% of the county’s total area and has a population of114,900 people, which equates to 19.6% of the total county population. Gloucester ispredominately an urban area with only 0.3% of people living in rural areas, the population isevenly spread across all five quintiles, however it has the highest percentage of residenceliving in the most deprived quintile [25.1%] based on national quintiles of the index ofmultiple deprivation 2007 [IMD] by lower super output area [LSOA]. LSOAs are smallgeographical units [neighbourhoods] with 1,000 to 3,000 residents.Cheltenham Borough Council covers 1.4% of the county and has a population of 112,600people, which equates to 19.2% of the total county population. Cheltenham is apredominately urban area. Compared with the county as a whole it has a higher proportionof people living in the most deprived quintile [12.2% v 7.5%] as well as a higher proportionliving in the least deprived quintile [37.5% v 29.7%] based on national quintiles of the IMD2007.Cotswold District Council covers 43.1% of the county and has a population of 84,600 people,which equates to 14.4% of the total county population. Cotswold is a rural area with only20.25% of people living in urban areas in the district compared to the county average of67%. 46.7% live in either a village or hamlet. The majority of people [37.2%] live in the leastdeprived quintile based on the IMD 2007.Forest of Dean District Council covers an area of 20.8% of the county and has a population of82,500 people, which equates to 14.1% of the total county population. The Forest is apredominately rural area with only 30.5% of people living in urban area of the district. Themajority of people live in quintiles 2-4 with no one living in an area ranked as the leastdeprived based on the IMD 2007.Stroud District Council covers 17.6% of the county’s total area and has a population of111,700 people, which equates to 19.1% of the total county population. Stroud is apredominately rural area with no residents living in the most deprived quintile. One third ofresidents live in the least deprived quintile with the majority of residents living in quintiles 2-4, based on the IMD 2007.Tewkesbury Borough Council covers 15.3% of the county’s total area and has a population of79,900 people, which equates to 13.6% of the total county population. Tewkesbury ispredominately an urban area with only 34.2% of people living in rural areas. The majority ofpeople live in the two least deprived quintiles of deprivation with only one lower superoutput area ranked in the most deprived quintile based on the IMD 2007.Project aimsThe aim of the Be Healthy, Be Happy Gloucestershire project is the unique opportunity through thestrong regeneration drive underpinning the delivery of Health and Physical Activity programmesthroughout Gloucestershire. We aim to use this opportunity to regenerate people’s lives that willenable them to make healthier choices.188 SWWB Final Evaluation Report