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Issue 04/11 - Siemens Mobility

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www.siemens.com/traffic<br />

IMPRINT<br />

ITS magazine · The Magazine for <strong>Siemens</strong><br />

Intelligent Traffic Systems<br />

Publisher: <strong>Siemens</strong> AG · Infrastructure & Cities<br />

Sector · <strong>Mobility</strong> and Logistics Division · Complete<br />

Transportation and e-Vehicle Infrastructure ·<br />

Hofmannstrasse 51 · D-81359 Munich<br />

Editors: Dr. Michael Ostertag (responsible for<br />

contents), Karin Kaindl: <strong>Siemens</strong> IC MOL CTE ST&BD<br />

Coordination:<br />

Roland Michali: <strong>Siemens</strong> IC MOL CC, Erlangen<br />

Copywriting: Peter Rosenberger, Philip Wessa:<br />

www.bfw-tailormade.de · Eberhard Buhl<br />

(“In the side-view mirror”)<br />

Photographs:<br />

Corbis Cover, pp. 4/5, 6, 7, 8, 10/<strong>11</strong>, 14, 15, 16, 18,<br />

19 · Getty Images p. 4 · European Union p. 9 ·<br />

iStockphoto pp. 12/13, 22 · Roland Michali pp. 20, 21<br />

left · Photocase.com p. 23 · FC Schalke <strong>04</strong> Arena<br />

Management GmbH p. 24<br />

All other photographs: <strong>Siemens</strong> AG<br />

English translation: Dr. Barbara Gutermann<br />

Sprachendienste GmbH, Biberach<br />

Concept & Layout: Agentur Feedback,<br />

Munich · www.agentur-feedback.de<br />

Printing: Mediahaus Biering, Munich<br />

Copyright: © <strong>Siemens</strong> AG 20<strong>11</strong><br />

All rights reserved. No part of this publication<br />

may be reproduced or used without express prior<br />

permission. Subject to technical modifications.<br />

Printed in Germany.<br />

The next issue of the ITS magazine will be<br />

published on April 15, 2012<br />

www.siemens.com/traffic<br />

ISSN 2190-0302<br />

Order No. A19100-V355-B106-X-7600<br />

Dispo No. 22300 · K No. 76<strong>04</strong><br />

313702 IF 12<strong>11</strong>5.5


ITS magazine<br />

The Magazine for Intelligent Traffic Systems I 4/20<strong>11</strong><br />

www.siemens.com/mobility<br />

Ambitious<br />

goals<br />

S<br />

About the new intelligence of<br />

European transport systems


Editorial & Content<br />

Content<br />

Focus<br />

4 “ Business as usual is no longer<br />

sustainable”<br />

Siim Kallas, current EU Commissioner<br />

for Transport and Vice President<br />

of the European Commission, speaks<br />

about the EU Member States’ joint<br />

mobility strategy aimed at mastering<br />

new global challenges as well as the<br />

difficult legacy of the past decade<br />

10 Long strides in EU politics<br />

About the role that the current master<br />

plan of the European Union assigns<br />

to Intelligent Traffic Systems<br />

in the deployment of a single European<br />

transport area<br />

2 its magazine 4/20<strong>11</strong><br />

Editorial<br />

4<br />

“ Business as<br />

usual is no<br />

longer sustainable”<br />

12 Info box: The EU Action Plan’s six<br />

priority action areas at a glance<br />

14 Group portrait with lady<br />

“The wide-gazing lady” – a quite promising<br />

name coined by the ancient Greeks<br />

for “Europe.” Australian transport<br />

scientist Professor Dr. Jeffrey Kenworthy<br />

wanted to know how far-reaching a<br />

vision is reflected in the transport<br />

systems in the 27 EU states today. For<br />

this he compared them with those in<br />

other parts of the world<br />

Dear Readers,<br />

You could almost believe that the biblical<br />

Job has now been promoted to the role of<br />

Chief Ambassador for the European Union.<br />

These days, any positive news coming out<br />

of the continent between the Arctic Ocean<br />

and the Aegean Sea rarely makes it into<br />

prime-time news. That doesn‘t mean, however,<br />

that there is nothing positive happening.<br />

It’s just that, until further notice, such<br />

information seems to be largely reserved<br />

for a specialist audience – for example our<br />

traffic experts.<br />

Even though here in Europe the specters<br />

of rampant congestion and high pollution<br />

levels haunt our mobile society, all in<br />

17 Info box: <strong>Mobility</strong>-relevant indicators<br />

for the EU and four other regions<br />

19 Tickets without borders<br />

Until now, the majority of motorists<br />

having offended against the traffic<br />

regulations abroad were able to avoid<br />

any financial penalty. The European<br />

Union now wants to change all that.<br />

From 2013 there will be a new directive<br />

to facilitate the cross-border<br />

prosecution of offenders


all the continent is moving forward at a<br />

relatively good pace – whether in terms of<br />

efficiency or safety or with regard to protecting<br />

the environment. And by the way,<br />

that is a claim made by impartial observers<br />

such as the renowned Australian traffic expert<br />

Professor Dr. Jeffrey Kenworthy, who<br />

in his essay for ITS magazine compares<br />

European transport systems with those<br />

in other parts of the world.<br />

But there is no way that those in charge<br />

plan to rest on their laurels, as current EU<br />

Commissioner for Transport Siim Kallas<br />

makes crystal clear. In an interview on the<br />

following pages, he outlines how the<br />

vision of a unified European intermodal<br />

Trends & Events<br />

20 Event news<br />

Compact news on current events in<br />

Dubai, Orlando and Munich<br />

Partners & Projects<br />

21 Shortcuts<br />

Recent traffic engineering projects<br />

in Germany, Serbia and China<br />

transport zone will become reality as soon<br />

as possible. One aspect can be revealed<br />

before you turn the page: Intelligent traffic<br />

systems will play a major role. I hope you<br />

will enjoy the read.<br />

Kind regards<br />

Hauke Jürgensen<br />

Head of Intelligent Traffic Systems<br />

10<br />

Long strides in EU politics<br />

Know-how & Research<br />

22 The virtue of being miserly<br />

Alternative drive systems may be the most<br />

widely discussed options for reducing<br />

transport-related emissions, but certainly<br />

not the only ones: Experts are also promising<br />

significant effects from intelligent<br />

transport systems, which have the potential<br />

to become reality much sooner<br />

<strong>Mobility</strong> & Living Space<br />

24 There and back<br />

Whenever an audience of umpteen thousand<br />

fans is heading to the stadium, the<br />

neighboring streets have to cope with exceptional<br />

conditions. The city of Gelsenkirchen<br />

has developed a good handle on<br />

this motorized swarm – thanks to a customized<br />

traffic management system<br />

Rubrics<br />

23 In the side-view mirror<br />

Reflections and lateral thoughts<br />

about mobility in Europe: “The<br />

journey is the destination”<br />

26 Profile<br />

Thilo Jourdan, head of Worldwide<br />

Sales at <strong>Siemens</strong> ITS, talks about<br />

current trends in international<br />

traffic engineering markets<br />

and his team’s consulting-led<br />

approach to the development of<br />

customized infrastructure facilities<br />

in the different cities and<br />

regions: “Europe has got it”<br />

28 Imprint<br />

24<br />

There and back<br />

4/20<strong>11</strong> its magazine 3


Focus<br />

“ Business as<br />

usual is<br />

no longer<br />

sustainable”<br />

Interview n Siim Kallas, current EU<br />

Commissioner for Transport and Vice<br />

President of the European Commission,<br />

speaks about the EU Member States’<br />

joint mobility strategy aimed at<br />

mastering new global challenges<br />

and about the difficult legacy of<br />

the past decade.<br />

4 its magazine 4/20<strong>11</strong>


4/20<strong>11</strong> its magazine 5


Focus<br />

Bicycle super-highway in London: “We need<br />

a new culture of mobility”<br />

Motorway congestion in the Netherlands: “We<br />

need to tackle the persistent dependence on oil“<br />

6 its magazine 4/20<strong>11</strong><br />

Mr. Kallas, over the past months the<br />

need for more intensive coordination<br />

among the EU Member States in<br />

the area of economic and financial<br />

policy was widely discussed. Do you<br />

see a similarly strong need for concerted<br />

action in transport policy?<br />

EU transport policy covers 500 million<br />

citizens, and most of the European<br />

continent. In the recent White Paper<br />

on the future of transport, we adopted<br />

a long-term vision, which should equip<br />

us to deal with the unresolved problems<br />

of the past, and face the arising<br />

challenges. In transport – just as in<br />

the areas of economics and finance –<br />

there is a strong need for increased<br />

co-operation between Member States.<br />

It is our goal to create a single European<br />

transport area: Let me give you two<br />

practical examples. The first is infrastructure<br />

planning and construction,<br />

where the renewed trans-European<br />

transport network (TEN-T) policy focuses<br />

on cross-border sections, which have<br />

often been delayed or never constructed<br />

at all because co-ordination between<br />

Member States on both sides of<br />

the border was insufficient. The key<br />

to success for our policy is improved<br />

co-operation. The second example is<br />

aviation, where we have developed<br />

the concept of so-called functional airspace<br />

blocks: This is about increased<br />

regional cooperation in the area of air<br />

traffic management, as an intermediate<br />

step on the route to a Single European<br />

Sky. In this area too, additional<br />

joint efforts are needed from EU Member<br />

States to meet the agreed deadline<br />

of December 2012.<br />

“ In the future more and more issues need to be<br />

addressed at European level”<br />

In your eyes, where should the borderlines<br />

be drawn in the future, i.e.<br />

which areas of transport policy should<br />

remain within the responsibility of<br />

the individual member states, and<br />

which decisions should rather be<br />

taken at EU level?<br />

In the future, considering our objective<br />

to create a common transport area,<br />

and in view of the environmental challenges<br />

all Member States will face, more<br />

and more issues need to be addressed<br />

at European level. This also applies to<br />

the strategy for the deployment of intelligent<br />

transport systems (ITS), espe-<br />

cially in order to ensure their interoperability.<br />

But also for certain areas that<br />

will remain firmly local, such as urban<br />

transport, where ITS can lead to major<br />

improvements, we need to learn from<br />

each other if we want to bring about<br />

the changes necessary to reconcile<br />

mobility and sustainability.<br />

One of the fundamental statements<br />

in the EU White Paper on Transport<br />

is that “Old challenges remain but<br />

new have come.” What considerations<br />

and experiences is this assertion<br />

based on?<br />

Transport is a sector where deep changes<br />

are to be expected world-wide. Business<br />

as usual is no longer sustainable.<br />

Previous transport White Papers – in<br />

1992 and in 2001 – aimed at addressing<br />

challenges such as growing congestion,<br />

the need for transport market<br />

opening and insufficient multimodality.<br />

Significant progress has been achieved,<br />

but a lot still needs to be done: Some<br />

transport segments such as rail and<br />

port services are not yet fully open to<br />

competition, and residual barriers between<br />

modes and national systems<br />

still exist. At the same time, the last<br />

decade left us a challenging legacy:<br />

The high volatility of oil prices, the<br />

global commitments on climate change<br />

and the consequences of the economic<br />

crisis call for ambitious actions on the<br />

EU agenda. We need to tackle the persistent<br />

dependence on oil, we need to<br />

significantly reduce congestion by promoting<br />

a balanced use of transport<br />

modes, and we need to reinforce our<br />

commitment to increasing resource-<br />

efficiency and reducing emissions in<br />

the transport sector.<br />

Among its ten priority goals “for a<br />

competitive and resource efficient<br />

transport system,” the White Paper<br />

lists “establishing a framework for<br />

a European multimodal transport<br />

information, management and payment<br />

system.” What does the performance<br />

specification for this development<br />

project include?<br />

One fundamental barrier affecting the<br />

transport of both passengers and freight<br />

is the limited or very inefficient exchange<br />

of operational, traffic and travel data<br />

among the various stakeholders – even<br />

more so across the different modes of<br />

transport. A Single European Transport<br />

Area presupposes the existence of effective<br />

and interoperable Europe-wide<br />

systems for multimodal mobility. For<br />

both freight and passenger transport,


we want to enable the users to buy multimodal<br />

transport services through integrated<br />

ticketing. Passengers on a given<br />

journey, for example, should have access<br />

to all possible real-time information<br />

(e.g. on train and metro, parking,<br />

car sharing, bicycle sharing) to allow<br />

them to select en-route the best possible<br />

travel option. In addition, many<br />

information and communication technology<br />

(ICT) applications already exist<br />

within each mode, such as the Single<br />

European Sky ATM Research Program<br />

(SESAR) for air transport, the European<br />

Railway Traffic Management System<br />

(ERTMS) for rail transport, and River<br />

Information Services (RIS) for inland<br />

navigation.<br />

For road transport, we have focused<br />

on the ITS action plan and the related<br />

ITS directive. We believe we need to<br />

work in future on integrating the modal<br />

systems in a common framework,<br />

push for integrated intermodal travel<br />

information and other services to citizens<br />

and companies, as well as stimulate<br />

investment in new navigation,<br />

traffic monitoring and communication<br />

services.<br />

In your foreword to the ITS action<br />

plan you speak of “significant barri-<br />

“ Back in 2008 there was only a patchwork of<br />

national, regional and local solutions”<br />

ers to the effective deployment of<br />

Intelligent Transport Systems across<br />

Europe.” What kind of experiences<br />

prompted you to choose this wording?<br />

Let’s take the example of ITS for road<br />

transport and consider what the situation<br />

was in 2008: Despite 20 years of<br />

research, with a considerable budget,<br />

and voluntary agreements, and despite<br />

road being the first mode to explore the<br />

potential of applying ICT (information<br />

and communication technologies) to<br />

transport, the progress and achievements<br />

made in other modes had been<br />

clearly more tangible than in the road<br />

sector. Rapid technical deployment had<br />

led to a high number of mature ITS road<br />

applications and emerging services,<br />

but the overall uptake across Europe remained<br />

slow and fragmented, with striking<br />

differences between countries and<br />

regions, and hardly any use of combined<br />

transport and co-modality in both passenger<br />

and freight transport.<br />

Champs Elysées in Paris: “The global commitments on climate change call for ambitious actions on the EU agenda“<br />

In short, back in 2008 there was only<br />

a patchwork of national, regional<br />

and local solutions, reflecting a lack of<br />

standardization, lack of interoperability<br />

and a clear lack of effective co-operation<br />

and cross-border continuity of<br />

services in the enlarged EU. As a result,<br />

neither passengers planning their personal<br />

travel nor businesses shipping<br />

their cargo across Europe were supported<br />

in their efforts of effectively using<br />

combinations of different modes. The<br />

costs associated with multimodal travel<br />

as opposed to using one single mode,<br />

for example road, were considered too<br />

high. Moreover, there were growing –<br />

and I must say quite legitimate – concerns<br />

about liability and privacy protection.<br />

That is why the ITS action plan<br />

and the ITS directive put in place a solid<br />

legislative framework for a coordinated<br />

and harmonized deployment of<br />

ITS for road transport and for developing<br />

interfaces with all the other modes. »<br />

4/20<strong>11</strong> its magazine 7


Focus<br />

Street setting in Italy: “Urban transport will<br />

remain firmly local”<br />

In the action plan, you are pointing to<br />

the “potential of Intelligent Transport<br />

Systems (ITS) to help realize broader<br />

transport policy goals.” Where exactly<br />

do you see this potential?<br />

The paramount goal of our EU transport<br />

policy is to offer high-quality<br />

mobility services while using fewer<br />

resources. In practice, we have to use<br />

less and cleaner energy, and create<br />

and better exploit a modern transport<br />

network. A modern network means<br />

also a safer network. We have estimated<br />

that, if fully deployed in the European<br />

Union, ITS can reduce the number<br />

of fatalities resulting from road<br />

accidents by ten to 15 percent. In addition,<br />

we believe the deployment of ITS,<br />

in line with the strategy defined in the<br />

White Paper, can help reduce both congestion<br />

and CO2 emissions – at a relatively<br />

low cost compared to the cost<br />

of building new “hard” infrastructure.<br />

This is why we are now focusing on<br />

speeding up deployment of solutions<br />

such as dynamic traffic and freight<br />

management, real-time traffic information<br />

services, lane keeping support,<br />

electronic tolling, interoperable and<br />

8 its magazine 4/20<strong>11</strong><br />

Navigating in Madrid: “Improving travel information is part of our activities within the framework<br />

of the action plan on urban mobility”<br />

“ The transport sector is the largest industrial<br />

R&D investor in the EU”<br />

multimodal scheduling, online reservation<br />

systems and smart ticketing. These are<br />

just a few examples of ITS applications<br />

which have a good potential to make travel<br />

easier and more environmentally friendly<br />

for EU citizens and which can make<br />

European business more competitive.<br />

The common denominator of all your<br />

efforts is sustainability in transport<br />

across Europe. Safety, ecology and<br />

competitiveness – which of these three<br />

main aspects would you give priority<br />

to in case of mutual conflict?<br />

I believe that existing synergies among<br />

these three dimensions should be exploited<br />

in such a way as to make them<br />

mutually reinforcing. The deployment<br />

of clean vehicles, for example, would<br />

represent an opportunity for the European<br />

manufacturing industry to increase<br />

its competitiveness on a global level,<br />

but it would also significantly contribute<br />

to technological progress, emissions<br />

reduction and job creation. Transport<br />

infrastructure is another area where efficiency<br />

gains would result in less energy<br />

consumption, less congestion and<br />

accidents, and reduction of competitiveness<br />

gaps. A key tool in our strategy<br />

is the deployment of ITS which will<br />

enable us to achieve a greener, safer and<br />

more competitive transport system.<br />

In an interview with ITS magazine,<br />

Reinhold Messner, former Member<br />

of the European Parliament, said<br />

that he places greater faith in technology<br />

than politics when it comes<br />

to finding environmentally friendly<br />

ways of solving transport problems.<br />

Would you completely object to this<br />

statement, or do you see a certain<br />

amount of truth in it?


Technological progress is crucial for<br />

the development of environmentally<br />

friendly solutions, but policy instruments<br />

such as emissions targets, restrictions<br />

on the use of polluting vehicles,<br />

harmonized EU-wide standards<br />

are important drivers of research and<br />

innovation. The transport sector is<br />

the largest industrial research and<br />

development investor in the EU. I believe<br />

that politics should be fully committed<br />

to supporting this high research<br />

effort and to creating the conditions<br />

to best combine research, innovation<br />

and deployment of new technologies.<br />

Until recently the car enjoyed a<br />

privileged position in the road<br />

users’ choice of transport means.<br />

Today, however, young city dwellers<br />

in particular are already much<br />

more flexible in their mobility decisions.<br />

Would you put this success<br />

down in part to your policies?<br />

Yes, our societies are changing fast.<br />

The current EU transport White Paper<br />

looks at the transition from primarily<br />

car-based personal mobility in cities<br />

to a mobility based on walking, cycling,<br />

high-quality public transport and cleaner<br />

vehicles. Most cities have been<br />

working on parts of this transition for<br />

a long time. Developing multi-modality<br />

in urban passenger transport and<br />

information and communication technologies<br />

to provide the consumer<br />

with real-time travel information will<br />

also help to facilitate this transition.<br />

Improving travel information is part<br />

of our activities within the framework<br />

of the ITS action plan and the action<br />

plan on urban mobility. The EU’s 2007<br />

Green Paper on urban mobility stressed<br />

that a profound transformation of the<br />

European transport system would not<br />

be brought about through incremental<br />

improvements alone but would require<br />

a new mobility culture, a true<br />

paradigm shift. Education, information<br />

and awareness-raising campaigns are<br />

pivotal to establishing this new culture<br />

for urban mobility. Focused activities<br />

in this area are supported by<br />

the Commission, in particular the<br />

European <strong>Mobility</strong> Week.<br />

As EU Commissioner for Transport and<br />

Vice-President of the European Commission<br />

you are bound to be travelling<br />

a lot. What tools do you use today to<br />

plan your trips – and how would you<br />

like to go about it tomorrow?<br />

I like the advice you get in traditional<br />

travel agencies, but I also use a lot of<br />

online tools to plan my trips: just so<br />

handy and fast. But, despite the fact<br />

that Europe boasts more than 100<br />

journey planners, at local, regional or<br />

national level, it is still difficult to plan,<br />

book – let alone pay for – a journey<br />

combining different modes of transport.<br />

Yet, given the challenges that lie ahead<br />

of us – climate change, growing road<br />

congestion, oil dependence and its soaring<br />

price – we should focus on alternative<br />

options of travel that could alleviate<br />

these problems. I believe that a modal<br />

switch, and multimodal travel in general,<br />

is at least part of the answer.<br />

“ A profound trans-<br />

formation of the<br />

transport system<br />

requires a true<br />

paradigm shift“<br />

In order to raise the awareness of<br />

the stakeholders and the general public,<br />

I launched the first “Smart <strong>Mobility</strong><br />

Challenge” on multimodal journey<br />

planners in June 20<strong>11</strong>. Everyone was<br />

invited to submit innovative and operational<br />

ideas, the most promising of<br />

which have been pre-selected by an<br />

expert jury and are now being presented<br />

to the citizens, who can vote on<br />

their favorite solutions until January<br />

2012. We hope that this challenge<br />

will stimulate the development of a<br />

truly integrated journey planner, and<br />

inspire people to use the existing and<br />

possible combinations of different<br />

transport modes when planning their<br />

travel and making their bookings<br />

online. The idea is to be able to book<br />

your travel and buy your ticket for<br />

the entire trip across Europe, fully<br />

online and with a few simple clicks –<br />

just the same way we can do it today<br />

for air travel. This will not yet be reality<br />

tomorrow, but if we do not push for<br />

this today we will not get it the day<br />

after tomorrow either.<br />

So, please let the ITS magazine readers<br />

know about the winner of our online<br />

vote and keep on challenging established<br />

transport providers to open up to<br />

intermodal integrated trip planning –<br />

and one day, ticketing.<br />

Mr. Kallas, thank you very much for<br />

this interview. «<br />

Siim Kallas in London: “I think multimodality is<br />

part of the answer“<br />

Personal background<br />

Siim Kallas, 63, was nominated European<br />

Commissioner for Transport in<br />

February 2010 and Vice President of<br />

the European Commission in October<br />

20<strong>04</strong>. In this function he was initially<br />

responsible for Administrative Affairs,<br />

Audit and Anti-Fraud. Before becoming<br />

the first Estonian Member of the EU<br />

Commission in May 20<strong>04</strong>, he served<br />

his country as Prime Minister, Minister<br />

of Finance, Minister of Foreign Affairs<br />

and President of the Bank of Estonia,<br />

actively supporting the restoration of<br />

Estonia’s statehood. For the first ten<br />

years following the foundation of the<br />

Estonian Reform Party in 1994, Kallas<br />

was its leader and is still its honorary<br />

chairman. In 1972, he completed his<br />

studies of Budget and Finance with the<br />

mention “cum laude” at the University<br />

of Tartu, where he currently holds the<br />

position of visiting professor.<br />

4/20<strong>11</strong> its magazine 9


Focus<br />

Europe’s ITS master plan n How to merge 27 national transport networks<br />

and their up-to-now rather sporadically coordinated interfaces<br />

into a homogeneous European transport region – and that as quickly<br />

as possible? As a booster for the implementation of the community’s<br />

ambitious efficiency, safety and ecology goals, the EU has set up<br />

the required legal framework as well as an action plan for the fast<br />

deployment of intelligent transport systems.<br />

10 its magazine 4/20<strong>11</strong>


Long strides<br />

in EU politics<br />

Brief and clear – that’s a way of communicating<br />

that many politicians seem<br />

to cultivate mainly during election<br />

campaigns. At other times their verbal<br />

style is often dominated by those expansive<br />

run-on sentences that barely manage<br />

to fit their first and last word on the<br />

same page. Concise statements are a<br />

rare commodity, especially those constituting<br />

an entire paragraph all by themselves:<br />

Hence the sentence, “Curbing mobility<br />

is not an option” in the current EU Transport<br />

White Paper reads as if written in<br />

stone and – though rather discreetly<br />

placed in paragraph 18 on page 6 – these<br />

six words essentially embody the spirit<br />

of the entire compendium.<br />

As the reader of the so-called “Roadmap<br />

to a Single European Transport Area” soon<br />

realizes, the EU’s answer to rampant traffic<br />

congestion across Europe, the threat of<br />

dramatic climate change, continuing globalization<br />

and imminent fossil fuel shortages<br />

does not consist in keeping its citizens<br />

on a short leash. On the contrary,<br />

the European Commission’s multi-faceted<br />

vision of a sustainable and competitive<br />

transport system includes also the double<br />

goal of “growing transport and supporting<br />

mobility.” At the same time, as<br />

the White Paper published in spring<br />

20<strong>11</strong> confirms in unmistakable terms,<br />

the EU retains its ambitious targets in<br />

terms of clean and safe transport. For<br />

instance, the White Paper calls for a<br />

60% reduction in green-house gas emissions<br />

from transport by 2050. And the<br />

number of deaths in traffic accidents is<br />

to be halved by 2020.<br />

Modern technologies<br />

play an important<br />

role in building an<br />

integrated system<br />

On the way, the EU plans to make<br />

grow together what belongs together:<br />

“The transport systems of the eastern<br />

and western parts of Europe must be<br />

united to fully reflect the transport<br />

needs of almost the whole continent<br />

and our 500 million citizens.” In implementing<br />

this goal set down in the<br />

White Paper, the mobility authorities<br />

can rely on another EU document with<br />

the title “Action Plan and Legal Framework<br />

for the Deployment of Intelligent<br />

Transport Systems (ITS) in Europe.“ In<br />

his foreword, European Commissioner<br />

for <strong>Mobility</strong> and Transport Siim Kallas<br />

(see also the interview from page 4)<br />

expresses his conviction that such<br />

modern technologies “have a big part<br />

to play in building a truly integrated<br />

and user-friendly transport system,<br />

while making road transport – along<br />

with the other modes – cleaner, more<br />

environmentally friendly, more efficient,<br />

safer and more secure.”<br />

The two parts of the paper provide<br />

the necessary political and strategic<br />

framework for that:<br />

• The ITS Directive represents the<br />

first EU-wide legislative basis for<br />

the coordinated cross-border deployment<br />

of such systems for road<br />

traffic. Within the coming years,<br />

the European Commission will<br />

define binding specifications to<br />

ensure the compatibility, interoperability<br />

and continuity of the<br />

solutions to be developed.<br />

• The ITS Action Plan is mapping the<br />

road to the future. It contains a<br />

wide range of measures intended »<br />

4/20<strong>11</strong> its magazine <strong>11</strong>


Focus<br />

to mobilize industry, the EU Member<br />

States as well as infrastructure- and<br />

service-providers and other stakeholders.<br />

The related measures are<br />

grouped into six priority action areas<br />

(see overview below), with 2014 as<br />

target date for their completion.<br />

The two dozen measures described in<br />

the Action Plan include for instance the<br />

optimized collection and provision of<br />

road, traffic and travel data for use in traffic<br />

management systems, among others.<br />

In this area alone, a number of problems<br />

have to be solved. Between EU countries,<br />

the rules on the collection of such data<br />

still differ considerably and in some countries<br />

they are even completely lacking.<br />

There is also a lack of standards regarding<br />

the attributes to be used for recording<br />

traffic regulations and traffic circulation<br />

plans. Consequently, the European Commission’s<br />

plan calls for a study of the<br />

status quo before initiating the definition<br />

of the minimum requirements for rules,<br />

procedures and specifications.<br />

Another measure addresses the possible<br />

ways of encouraging the development<br />

of traffic information services such<br />

as already provided on a regional basis<br />

by Bavaria’s traffic information agency<br />

1. Optimum use of road, traffic and<br />

travel data<br />

Many ITS applications rely on an accurate<br />

knowledge of the road network and the applicable<br />

traffic regulations. While in the<br />

past the bulk of this knowledge was provided<br />

by the authorities, today commercial<br />

sources are becoming increasingly important.<br />

Relevant information should be validated<br />

and made available to all players on a<br />

fair and equitable basis in order to support<br />

the safe and orderly management of traffic.<br />

This notably concerns both digital mapping<br />

and the provision of real-time traffic<br />

and travel information services. The optimum<br />

use of data will also facilitate multimodal<br />

journey planning.<br />

12 its magazine 4/20<strong>11</strong><br />

A number of problems<br />

remain to be solved<br />

in connection with collecting<br />

and providing<br />

traffic-relevant data<br />

VIB. For some time now, VIB users have<br />

been able to access on the Internet, with<br />

a single click of the mouse, travel time<br />

prognoses covering all motorized and<br />

non-motorized transport modes. The<br />

proposed pan-European version of such a<br />

multimodal door-to-door journey planner<br />

will collect the data of such national and<br />

The EU Action Plan’s six priority<br />

2. Continuity of ITS services for traffic<br />

and freight management on European<br />

transport corridors and in conurbations<br />

The need to accommodate rising traffic<br />

volumes, notably on the major European<br />

transport corridors and in conurbations,<br />

while promoting environmental sustainability<br />

and energy efficiency, calls for<br />

innovative transport and traffic management<br />

solutions. Seamless and dynamic<br />

transport and traffic management enables<br />

optimum use of existing capacity,<br />

fosters co-modality and is beneficial for<br />

both long-distance and urban freight transport.<br />

ITS technologies also offer new possibilities<br />

for infrastructure access/use<br />

charging schemes and are playing an<br />

essential role in ‘eFreight’ systems.<br />

3. Road safety and security<br />

ITS-based road safety and security applications<br />

have proven their effectiveness, but<br />

the overall benefit for society depends on<br />

their wider deployment. At the same time,<br />

some safety-related issues require additional<br />

attention: safe design and use of humanmachine<br />

interfaces; integrating ‘nomadic’<br />

devices; ensuring the safety of especially<br />

vulnerable road users such as the elderly;<br />

and providing services for safe and secure<br />

truck parking. Another challenge is to<br />

achieve the full-scale roll-out of so-called<br />

‘eCall’ in-vehicle emergency call systems.<br />

Meanwhile the security of transport systems<br />

must be taken into account without<br />

jeopardizing efficient and effective transport<br />

operations.


action areas at a glance<br />

4. Integration of the vehicle into the<br />

transport infrastructure<br />

The streamlining and integration of ITS applications<br />

within a coherent, open system<br />

design could improve efficiency and userfriendliness,<br />

reduce costs and enable the<br />

‘plug&play’ integration of new or upgraded<br />

applications. This open system architecture<br />

would be embodied – initially in commercial<br />

vehicles – in an open in-vehicle platform,<br />

guaranteeing interoperability and interconnection<br />

with infrastructure systems<br />

and facilities. Furthermore, cooperative<br />

systems – based on exchange of information<br />

and communication between vehicles<br />

and with the road infrastructure – are also<br />

developing rapidly and should be further<br />

promoted.<br />

Visual of the European road<br />

network: On the way to an<br />

integrated European transport<br />

area, the EU want to<br />

make grow together what<br />

belongs together – the<br />

transport systems of the<br />

individual member states<br />

as well as the different<br />

transport modes<br />

5. Data security and protection, and<br />

liability issues<br />

The handling of data – notably of a personal<br />

and financial kind – in ITS applications<br />

raises a number of issues as citizens’ dataprotection<br />

rights are at stake. Data integrity<br />

and confidentiality must be ensured for all<br />

parties involved, especially for the citizens.<br />

The provision and use of ITS applications also<br />

create additional requirements in terms<br />

of liability. These issues could be a major<br />

barrier to the wider market penetration of<br />

some ITS services if citizens’ rights are not<br />

shown to be fully protected.<br />

regional tools, add the relevant aviation<br />

information and closely network the different<br />

systems in line with the functional,<br />

technical, organizational and serviceprovision<br />

specifications defined in the<br />

ITS Directive. For this purpose, a survey<br />

“ Why can’t I yet book<br />

my multi-modal<br />

journeys through<br />

Europe in one go?”“<br />

has already been commissioned and a<br />

website has been set up giving an overview<br />

of and links to existing multimodal<br />

journey planners. The start of the cross-<br />

European travel guide will certainly be<br />

greeted with particular enthusiasm by<br />

European Commissioner for <strong>Mobility</strong><br />

and Transport Siim Kallas, who during<br />

last year’s ITS Conference saw reason to<br />

complain: “Why can’t I yet plan or book<br />

my journey through Europe – switching<br />

between several modes – in one go and<br />

online?” «<br />

6. European ITS cooperation and<br />

coordination<br />

Coordinated deployment of Intelligent<br />

Transport Systems in the EU calls for intensive<br />

cooperation on the European level between<br />

all parties involved as well as for an<br />

adequate governance structure and legal<br />

framework. To make EU-wide deployment<br />

a reality, agreements on common assessment<br />

methods and uniform tools for decision<br />

support are crucial, and EU Member<br />

States should aim to establish a common<br />

ITS agenda and methods for concerted<br />

implementation. Coordinated deployment<br />

also requires greater involvement of cities<br />

and regional authorities. The required<br />

guidance and technical support should<br />

be provided to facilitate consensus-building<br />

and effective decision-making.<br />

4/20<strong>11</strong> its magazine 13


Focus<br />

14 its magazine 4/20<strong>11</strong>


Group portrait<br />

with lady<br />

Essay n “The wide-gazing lady” – a quite promising name coined by the<br />

ancient Greeks for “Europe”. The Australian transport scientist Professor<br />

Dr. Jeffrey Kenworthy wanted to know just how far-reaching a vision is<br />

reflected in the transport systems in place today in the 27 EU states. For<br />

this he compared them with those in other parts of the world – in an<br />

essay composed specially for the ITS magazine.<br />

The European passenger transport systems<br />

in an intercontinental comparison –<br />

anyone who wants to cover this huge field<br />

in the few pages of a scientific essay, necessarily<br />

has to set certain limits. But with<br />

the right choice of benchmarks we can<br />

gain a number of very useful insights even<br />

from such a restricted data basis. For the<br />

purposes of this essay, I chose five countries<br />

that enjoy relatively high levels of<br />

wealth and quality of life and are also often<br />

compared with Europe in other respects:<br />

the United States, Canada, Australia<br />

and – to provide a kind of counter-pole<br />

to these huge territories – the city-state of<br />

Singapore and the special administrative<br />

zone of Hong Kong.<br />

When considering the quantitative<br />

aspects relevant to mobility systems, the<br />

most obvious difference between these<br />

places is their population density. At a gross<br />

density of <strong>11</strong>5 persons per square kilometer,<br />

the EU-27 eclipses by a very large margin<br />

the density of the USA (33), Canada (4)<br />

and Australia (3), while Singapore and<br />

Hong Kong are at the other extreme, with<br />

almost 6,200 persons per square kilometer.<br />

This contrast between the regions in<br />

the sample is very useful in highlighting<br />

the impact that the physical spread has<br />

on the transport systems and mobility<br />

patterns in place.<br />

On a qualitative level, the regions likewise<br />

are rather heterogeneous. Australia<br />

and Canada are both heavily urbanized<br />

countries sharing a special population pattern:<br />

The majority of their population lives<br />

Airport in<br />

Los Angeles:<br />

In the air, the USA<br />

are clearly<br />

“dominant,” while<br />

the EU ranks<br />

far behind<br />

in major cities separated by vast, almost<br />

uninhabited spaces. The USA is also heavily<br />

urbanized, though the urban populations<br />

are spread out in a much greater number of<br />

cities across the interior between the two<br />

coasts. Just like Australian metropolises, US<br />

cities, apart from a few exceptions like the<br />

older parts of New York and other North<br />

Eastern cities, are also sprawling places<br />

with a low building density.<br />

Compared to all these regions, the EU is<br />

very densely settled, with countless urban<br />

settlements ranging from very large cities<br />

right through to medium, small and very<br />

small cities, towns and villages. European<br />

cities are also denser and less car-oriented<br />

than their American and Canadian counterparts<br />

and often retain various well-developed<br />

public transport systems and gener-<br />

ally offer better conditions for pedestrians<br />

and cyclists. So at a national and at an<br />

urban level, the EU is a more compact<br />

place in which to travel. Of course, Singapore<br />

and Hong Kong are even far more<br />

condensed places, helping us recognize<br />

just how different transport patterns can<br />

be in wealthy environments where sprawling<br />

land use is almost non-existent: Those<br />

two cities show very low levels of dependence<br />

on the car and extremely high use<br />

of public transport, walking and cycling.<br />

The above-described basic differences<br />

allow us to begin to appreciate some fundamental<br />

transport characteristics in the<br />

regions considered. A first key variable determining<br />

mobility within wealthy societies<br />

is vehicle ownership. In the EU, with 464<br />

cars per 1,000 persons, car ownership is »<br />

4/20<strong>11</strong> its magazine 15


30,000<br />

25,000<br />

20,000<br />

15,000<br />

10,000<br />

Focus<br />

5,000<br />

0<br />

Intuitive expectation<br />

and actual numbers<br />

often diverge in an<br />

analysis<br />

km<br />

27,885<br />

USA<br />

17,202<br />

Canada<br />

16 its magazine 4/20<strong>11</strong><br />

19,580<br />

Australia<br />

12,668<br />

EU 27 States<br />

5,757<br />

SIN/HK<br />

Total annual passenger kilometers per inhabitant<br />

by car, rail, bus and domestic air travel<br />

some 41% lower than in the USA, and still<br />

well below that of Australia (655) and<br />

Canada (584). It is, however, over 6 times<br />

higher than in Singapore and Hong Kong,<br />

which have an average of only 73 cars per<br />

1,000 people, despite their evident wealth.<br />

Motorcycles, on the other hand, are a different<br />

story, with the EU having some 61<br />

motorcycles per 1,000 people, or about<br />

2.5 to 3.5 times more than the other places<br />

considered in this comparison, across<br />

which motorcycle ownership is remarkably<br />

consistent, averaging only 21 motorcycles<br />

per 1,000 people.<br />

The transport infrastructure variables<br />

must be considered from two different angles<br />

to highlight their significance for the<br />

mobile society living in a certain area. The<br />

EU has a low level of road length per person,<br />

which is easy to understand in the<br />

light of the compact physical nature of this<br />

region. Inversely, the USA, Canada and<br />

Australia have an average of 30.5 meters<br />

of road per person and thus over 3 times<br />

more than the EU’s 9.3 meters per person.<br />

Pedestrian bridge to the Olympic Park in Munich: In European cities, 25 to<br />

30% of daily trips are undertaken on foot or by bicycle<br />

Emphasizing in a somewhat dramatic<br />

fashion the difference in impact of compact<br />

versus sprawling development, Singapore<br />

and Hong Kong have a miniscule 0.5<br />

meters of road per person. If however, we<br />

calculate road length per square kilometer<br />

of territory, we get quite a different story,<br />

with the EU having an average of 1,071<br />

meters of road within each square kilometer<br />

of its territory, while the average value<br />

for the USA, Canada and Australia is only<br />

312. The impressive 2,887 meters per<br />

square km in Singapore and Hong Kong<br />

also reflect the fact that the more urbanized<br />

and compact a territory is, the higher<br />

will be the road density.<br />

Another area revealing the high complexity<br />

of infrastructure data is the rail network.<br />

Intuitively we would expect that the<br />

EU, which is well known for the ability to<br />

travel by train, would lead the way on this<br />

factor. But on a population basis, the EU<br />

has the second lowest rail provision among<br />

the regions analyzed, with only 0.4 meters<br />

per person. The divergence between ex-<br />

pectation and reality is even wider in Singapore<br />

and Hong Kong, which count only<br />

0.03 meters of rail line per person. The<br />

USA, Canada and Australia average 1.6<br />

meters or exactly 4 times the rate in the<br />

EU. But when the same data are expressed<br />

on a spatial basis, the numbers are more in<br />

line with perceptions: Here Hong Kong and<br />

Singapore with their massive 194 meters<br />

per square kilometer are clearly ahead of<br />

the EU (49), compared to an average of<br />

only 14 meters in the USA, Canada and<br />

Australia taken together. Of note in all this<br />

is the comparatively healthy figure for the<br />

US alone (28 m/km²), a reflection, among<br />

others, of the extensive historical network<br />

of rail development in the country, even if<br />

much of the formerly existing system has<br />

been torn up.<br />

When analyzing the aviation infrastructure<br />

data, two points in particular are<br />

worth noting: Firstly, the US have clearly<br />

the highest number of airports, on a percapita<br />

as well as on a spatial basis, (nearly<br />

5 airports for every 100,000 people and


1.65 airports per 1000 square kilometers).<br />

Coming second, with 0.7 and 0.78, respectively,<br />

the EU is relatively far behind on<br />

both factors – which may seem rather unexpected<br />

at first in view of the high importance<br />

of aviation within the EU-27 on the<br />

national as well as on the international<br />

level. But these results are possibly a<br />

reflection of the much greater availability<br />

of rail and bus travel and the high viability<br />

of such travel for the often shorter travel<br />

distances in the EU region.<br />

What is really interesting – and in some<br />

ways what really counts in considering the<br />

implications of transport systems – are the<br />

patterns of mobility that occur as a result<br />

of the interaction of land use and transport<br />

infrastructure. It may come as no surprise<br />

that the USA is the place with the highest<br />

car use of all those examined, but the<br />

actual extent of the differences may be<br />

surprising to many. Average Americans<br />

cover a whopping 24,000 passenger kilometers<br />

by car each year, or 2.5 times more<br />

than their EU counterparts. Australians and<br />

Canadians drive more modest amounts<br />

than Americans (15,400 and 14,600 passenger<br />

kilometers), but still on average<br />

In the EU, more people can function<br />

without a car than in the USA or Australia<br />

over 1.5 times more than people in Europe.<br />

By radical contrast, Singapore and Hong<br />

Kong residents travel a tiny 1,700 car passenger<br />

kilometers each per year.<br />

Of course, there are a number of reasons<br />

one can posit for such clear differences<br />

in this critical factor of any mobility<br />

system. In the EU, many more people can<br />

function without a car than in the USA,<br />

Canada or Australia – due to the shorter<br />

distances to be traveled and also to the<br />

availability and convenience of other<br />

modes of travel. Naturally, these factors<br />

apply even more strongly to Singapore<br />

and Hong Kong, where only about one in<br />

ten residents own a car. Another significant<br />

insight is that in the USA, despite<br />

»<br />

Data for the regions The data are mainly from the years 2007 to 2010 * Annual figures<br />

Characteristic USA Canada Australia EU 27 S SIN/HK<br />

Total population density per square km 33 4 3 <strong>11</strong>5 6,196<br />

Passenger cars per 1,000 persons 784 584 655 464 73<br />

Motor cycles per 1,000 persons 25 18 25 61 17<br />

Length of road per person (meters) 21.5 30.8 39.1 9.3 0.5<br />

Length of rail lines per person (meters) 0.9 2.2 1.7 0.4 0.03<br />

Length of road per square km (meters) 713.4 <strong>11</strong>4.6 107.0 1,071.4 2,887.0<br />

Length of rail per square km (meters) 28.3 7.9 5.0 49.1 193.6<br />

Car passenger km per person * 23,685 14,596 15,361 9,460 1,736<br />

Rail passenger km per person * 191 269 669 969 1,788<br />

Bus passenger km per person * 920 9<strong>11</strong> 897 1,088 2,233<br />

Domestic air passenger km per person * 3,089 1,427 2,653 1,152 negligible<br />

Total car, rail, bus and domestic air passenger<br />

km per person * 27,885 17,202 19,580 12,668 5,757<br />

Public transport passenger km as a percentage<br />

of total motorised passenger km 4.0% 6.9% 8.0% 16.2% 69.9%<br />

Domestic air passenger km per person as a<br />

percentage of total motorised passenger km <strong>11</strong>.1% 8.3% 13.5% 9.1% negligible<br />

Car passenger km per car * 30,220 24,984 23,832 20,4<strong>04</strong> 23,671<br />

Car passenger km per km of road * 1,102,664 474,623 399,169 1,012,175 3,725,014<br />

Car passenger km per square km * 786,648 54,401 42,709 1,084,432 10,754,189<br />

Rail passenger km per km of route * 224,992 126,343 368,839 2,260,568 57,210,366<br />

Rail passenger km per square km * 6,357 1,0<strong>04</strong> 1,861 <strong>11</strong>1,034 <strong>11</strong>,078,692<br />

Bus passenger km per km of road * 42,166 29,613 23,298 <strong>11</strong>6,374 4,792,550<br />

Bus passenger km per square km * 30,082 3,394 2,493 124,682 13,836,187<br />

Number of airports per 100,000 persons 4.9 4.1 2.1 0.7 0.1<br />

Number of airports per 1,000 square km 1.65 0.15 0.06 0.78 5.53<br />

Transport deaths per 100,000 persons * 12.9 9.7 8.3 8.6 3.8<br />

4/20<strong>11</strong> its magazine 17


Focus<br />

Hong Kong subway map: With an average of 194 rail meters per square kilometer, this Chinese<br />

special administrative zone and Singapore range far above Europe<br />

having by far the highest car ownership<br />

in this sample, the cars work harder too.<br />

Each car in the US car fleet caters for<br />

30,220 passenger kilometers per year on<br />

average, whereas in Canada and Australia<br />

the value is 24,984 and 23,832 respectively.<br />

In Europe, by contrast, each car<br />

provides 20,4<strong>04</strong> passenger kilometers<br />

of personal mobility per year.<br />

For PT share, too,<br />

Hong Kong and<br />

Singapore are<br />

playing in a league<br />

of their own<br />

When looking at the use of public transport<br />

systems on both the national and the<br />

urban level, the clearest differences are in<br />

rail: While the US may have a relatively extensive<br />

rail infrastructure, the usage of the<br />

system is very low (only 191 passenger<br />

kms per person annually). Rail usage by<br />

the average European reaches five times<br />

this value (969), a rate that is only exceeded<br />

by an astonishing 1,788 passenger km<br />

per person in Hong Kong and Singapore. In<br />

terms of annual bus passenger kilometers<br />

per person, the USA (920), Canada (9<strong>11</strong>)<br />

Australia (897) and the EU (1,088) are all<br />

18 its magazine 4/20<strong>11</strong><br />

relatively close to each other. But again,<br />

Singapore and Hong Kong are on a quite<br />

different scale in counting 2,233 passenger<br />

km per person.<br />

In the air, in contrast, the USA are ahead<br />

of the rest, with 3,089 annual passenger<br />

km per person. Australia (2,653) makes a<br />

close second place, while the EU is far behind<br />

with an annual 1,152 passenger km.<br />

In general, passenger travel by marine<br />

modes plays only a very minor role in all<br />

regions considered. In the EU-27, marine<br />

travel accounts for a mere 83 passenger<br />

km per person annually. Even Hong Kong,<br />

which boasts a significant ferry network,<br />

reaches only a value of 54 on this factor.<br />

The distances traveled by walking and<br />

cycling deserve more detailed scrutiny,<br />

even though data on the actual distances<br />

traveled by these modes are hard to find.<br />

What the available numbers do show,<br />

however, is that European cities lead the<br />

way in walking and cycling. Western and<br />

Eastern European cities average around<br />

25% to 30% of daily trips by walking and<br />

cycling, while Singapore and Hong Kong<br />

average around 20% and American, Canadian<br />

and Australian cities reach only<br />

about <strong>11</strong>%.<br />

The calculation of the share of public<br />

transport in overall motorized mobility<br />

provides two important insights: The rate<br />

in the EU reaches a handsome 16%, about<br />

twice the value of Australia and Canada<br />

and four times more than in the USA. Of<br />

course, with a rate of 70%, Hong Kong<br />

Bridge across the Singapore River: The situation in the smallest of the Southeast Asian states and in<br />

Hong Kong highlights the impact of confined space on the transport patterns in wealthy environments


and Singapore are playing in a league of<br />

their own again. The other important<br />

point to note is that in the USA, Canada<br />

and Australia, the share of air travel in<br />

overall motorized mobility is higher than<br />

the share of public transport, whereas in<br />

the EU it is a little over half as much as by<br />

public transport.<br />

An analysis of European transport systems<br />

must of course include the aspect of<br />

transport safety. Both from an emotional<br />

and an economic viewpoint, the number<br />

of transport deaths are in the focus of attention.<br />

This sad statistics is clearly led by<br />

the USA with 12.9 transport-related deaths<br />

per 100,000 people per year, followed by<br />

Canada and Australia (averaging 9.0) and<br />

the EU (8.6). With their transport systems<br />

being the most oriented to non-car modes,<br />

Hong Kong and Singapore are the safest<br />

of all (“only” 3.8 transport deaths per<br />

100,000 people).<br />

In conclusion, we can say that on the<br />

whole, the European transport systems are<br />

relatively diversified in regard to the use of<br />

different transport modes, including a significant<br />

proportion of intra-urban trips covered<br />

by walking or cycling. For obvious<br />

reasons, car-dependency in Europe is higher<br />

than in Singapore or Hong Kong, but<br />

also clearly below the rates for Northern<br />

America or Australia. On this basis, the EU<br />

seems better positioned to adapt to future<br />

developments in connection with climate<br />

change and the growing scarcity of fossil<br />

energy sources. Thus transport policy in<br />

“Europe” seems to live up to the visionary<br />

quality embodied in the ancient Greek<br />

meaning of the continent’s name – “the<br />

wide-gazing lady.” «<br />

Personal background<br />

Professor Dr. Jeffrey Kenworthy is Professor<br />

in Sustainable Cities at the Curtin<br />

University Sustainability Policy Institute<br />

(CUSP) of Curtin University in Perth,<br />

Australia. At the moment he works as<br />

guest professor at the Department of<br />

Human Geography at Goethe University<br />

in Frankfurt/Main, Germany. His research<br />

currently focuses, among other<br />

topics, on international comparisons of<br />

transport infrastructures and land use<br />

in cities, urban development patterns<br />

and their economic, environmental<br />

and social effects, traffic management<br />

and traffic policy, public transport systems,<br />

as well as urban planning and<br />

energy conservation in transportation.<br />

Tickets<br />

without<br />

borders<br />

EU traffic legislation n Until now, the majority of<br />

motorists having offended against the traffic regulations<br />

abroad were able to avoid any financial<br />

penalty. The European Union now wants to<br />

change all that. From 2013 there will be a new<br />

directive to facilitate the prosecution of offenders<br />

across national borders.<br />

Every year, just before the summer vacation,<br />

the automobile clubs wag a finger<br />

and issue warnings accompanied by<br />

colorful tables full of numbers and heading<br />

such as, “What it will cost if you break<br />

the traffic regulations on holiday.” Underneath<br />

there are a few daunting examples:<br />

“Parking offence in Spain? Up to €200!<br />

Using your mobile while driving in Italy?<br />

A hefty €150! 20 kph over the speed limit<br />

in Norway? From €465!”<br />

That’s the theory. In practice, however,<br />

the drivers who are affected are generally<br />

those caught red-handed on the spot. For<br />

everyone else, the matter is more or less<br />

over – until now, hardly any tickets have<br />

been sent through the post. It is true<br />

that in fall of 2010, an EU Framework Decision<br />

made it possible to enforce fines in<br />

another member state – at least from a<br />

purely legal point of view. But that seems<br />

not to have solved the real problem – the<br />

high administrative costs of determining<br />

the driver or owner of the vehicle.<br />

This is exactly where a new directive<br />

adopted by the European Parliament last<br />

summer comes in. It provides for a central<br />

database to be set up by 2013, which will<br />

enable the competent national authorities<br />

to locate vehicle owners in just a few clicks.<br />

And agreement has also been reached on<br />

the priorities for the cross-border prosecution<br />

of traffic offenders, namely speeding,<br />

not stopping at a red light, not wear-<br />

ing a seat belt, and drunk driving. These<br />

are the four offenses that are currently<br />

responsible for around 75 percent of the<br />

40,000 traffic deaths on Europe’s roads<br />

every year.<br />

Although the United Kingdom, Ireland<br />

and Denmark are not participating in these<br />

measures, and the agreement to cooperate<br />

is limited to fines and leaves out other<br />

sanctions such as the suspension of driving<br />

licenses, the EU Commission believes<br />

that the implementation of the directive<br />

will make an effective contribution to<br />

improving road safety – and thus constitutes<br />

an important element in their program<br />

that aims to halve the number of<br />

traffic fatalities in Europe by 2020.<br />

Their hope is not unjustified. The statistics<br />

show that while only five percent<br />

of motorists on Europe’s roads are from<br />

abroad, on average they account for 15<br />

percent of speeding offenses. In France,<br />

where transit and tourist traffic has traditionally<br />

played a major role, up to 50 percent<br />

of all speeding offenses are committed<br />

by foreign drivers, particularly when<br />

traffic is heavy. “Many people seem to think<br />

that when they cross the border, the rules<br />

do not apply to them any more,” said EU<br />

Transport Commissioner Siim Kallas (see<br />

also the interview, from page 4). “My<br />

message to these drivers is this: The rules<br />

do apply to everyone – and now we are<br />

going to enforce them.” «<br />

4/20<strong>11</strong> its magazine 19


Trends & Events<br />

Middle Eastern success story<br />

Gulf Traffic 20<strong>11</strong> n Featuring an<br />

even more varied program and a<br />

larger exhibition space than last<br />

year, the industry’s most important<br />

trade fair for the Middle East<br />

opened its doors from December<br />

12 to 14, 20<strong>11</strong>, in Dubai. More<br />

than 200 exhibitors, including<br />

Russian companies for the first<br />

time, presented their highlights<br />

for traffic and transport infrastructure<br />

at the Convention and<br />

Exhibition Center. The intensive<br />

local interest sparked by the exhibition<br />

comes as no surprise: The<br />

countries organized in the Gulf<br />

Cooperation Council alone<br />

(Kuwait, Bahrain, Saudi Arabia,<br />

Boulevard of<br />

the Future<br />

eCarTec 20<strong>11</strong> n Within no more than two years<br />

after its start, the new series of events launched<br />

by MunichExpo has already become firmly established<br />

as the leading international trade fair on<br />

electric mobility. Between October 18 and 20,<br />

20<strong>11</strong>, close to 12,000 visitors followed the invitation<br />

to “Join the e<strong>Mobility</strong> Revolution“ and<br />

flocked to the premises of Neue Messe München<br />

for a compact overview of the current state of<br />

the technology. One of the visitor magnets on<br />

the Boulevard of the Future was the uniquely<br />

complete <strong>Siemens</strong> product range, covering all areas<br />

of electric mobility from modern power generation<br />

and distribution approaches or solutions<br />

for the creation of a cost-efficient electric charging<br />

infrastructure right up to the components<br />

required for eCar sharing schemes and innovative<br />

drives and controls for electric vehicles. «<br />

20 its magazine 4/20<strong>11</strong><br />

Top-flight visitors at the <strong>Siemens</strong> booth: The patron of the fair,<br />

H.E. LT. General Dhali Khalfan Tamim, Chief of Police in Dubai<br />

Motor for the<br />

world economy<br />

ITS World Congress 20<strong>11</strong> n “Keeping<br />

the Economy Moving“ was the<br />

slogan for the 18th global meeting<br />

on intelligent transport systems on<br />

October 16 to 20, 20<strong>11</strong>, in Orlando,<br />

Florida. Before the keynote address<br />

by Bill Ford Jr., Executive Chairman<br />

of Ford Motor Company, wrapped<br />

up the event, visitors from 65 coun-<br />

Focused discussion: The congress in Orlando was all about<br />

the newest in intelligent transport solutions<br />

Qatar, United Arab Emirates and<br />

Oman) are planning road and rail<br />

investments in the amount of<br />

nearly US$100 billion by 2020.<br />

At the <strong>Siemens</strong> <strong>Mobility</strong> booth,<br />

top-flight visitors focused their<br />

attention mainly on innovative<br />

toll solutions, modern adaptive<br />

traffic control systems for urban<br />

traffic and a new monitoring<br />

camera with number plate recognition<br />

function. Due to the growing<br />

success of the trade fair, the<br />

event now takes place every year<br />

instead of every second year. Accordingly<br />

the next Gulf Traffic,<br />

this time in Abu Dhabi, is scheduled<br />

for 2012. «<br />

tries took the opportunity to learn<br />

about tomorrow’s mobility options<br />

on 32,000 sqm of exhibition space<br />

and in more than 300 sessions.<br />

<strong>Siemens</strong> <strong>Mobility</strong> was present with<br />

a whole range of solutions for intelligent<br />

traffic systems, for instance<br />

very large multi-touch control panels<br />

for traffic control centers, a special<br />

iPhone and iPad<br />

application for road<br />

traffic management,<br />

eCar sharing<br />

schemes, an innovative<br />

traffic light<br />

control solution<br />

based on the signals<br />

from drivers’<br />

mobile phones –<br />

and of course the<br />

multi-talented<br />

Sitraffic Epos-P,<br />

which combines<br />

the functions of<br />

a pay-and-displaymachine<br />

with those<br />

of an electric car<br />

charging system in<br />

a single device. «


Connection for<br />

higher quality<br />

Düsseldorf n With the goal of enabling systematic<br />

quality assurance for public transport<br />

priorization at traffic lights, the public transport<br />

provider Rheinbahn AG was linked up<br />

with the traffic computer of North-Rhine-<br />

Westphalia’s capital. A client interface now<br />

allows the convenient monitoring of the reference<br />

values for the log-on and log-off signals<br />

of public transport vehicles at traffic signal<br />

installations and on route sections with<br />

new switching programs. The management<br />

tool implemented in Sitraffic Scala 1.5 automatically<br />

detects and immediately reports<br />

any deviations from pre-defined tolerances<br />

or threshold values. As a result, the system<br />

link-up helps secure the investment in the<br />

public transport priorization system. «<br />

Refueling with<br />

solar power<br />

Erlangen n Regional media celebrated the<br />

installation of a solar power car charging<br />

system right behind Erlangen’s city hall<br />

as an important step in implementing the<br />

more general use of alternative energies.<br />

What makes this system special is that it<br />

not only provides power to electric vehicles,<br />

but also produces the necessary<br />

electric energy itself. For this purpose,<br />

three parking spaces are now roofed with<br />

a photoelectric panel construction producing<br />

about 6,000 kilowatt-hours annually,<br />

enough for roughly 30,000 kilometers<br />

of emission-free mobility. «<br />

VIP customer: Lord mayor Siegfried Balleis (r)<br />

inaugurates the solar charging station<br />

Moving about the city<br />

Belgrad n As Serbian trade journalists<br />

calculated, drivers travelling<br />

every day between the Cvetkova pijaca<br />

market square and the Vukov<br />

spomenik monument in the inner<br />

city of the Balkan metropolis will<br />

now save about 50 minutes per<br />

Programmed time savings: For the traffic lights on the Bulevar<br />

kralja Aleksandra in Belgrade an adaptive control is used<br />

month on average. These regular<br />

time savings have been made possible<br />

by the municipal transport authorities,<br />

who ordered the country’s first<br />

adaptive network control system for<br />

the 15 intersections along the Bulevar<br />

kralja Aleksandra. The innovative<br />

MOTION system processes data re-<br />

Countdown for<br />

increased road safety<br />

Wuhan n The need to improve traffic<br />

safety for the city’s 4.2 million<br />

inhabitants was the main driver<br />

behind the responsible authorities’<br />

decision to have the traffic light<br />

installations in the capital of the<br />

Hubei province of China equipped<br />

with so-called countdown displays.<br />

These displays tell the road users<br />

how many seconds are left before<br />

the traffic light will switch from<br />

Partners & Projects<br />

corded by detectors to continuously<br />

analyze the current traffic situation<br />

and uses special algorithms to calculate<br />

the corresponding optimum<br />

signal switching programs for the<br />

individual traffic light installations.<br />

The positive effect, says Ljubiša<br />

Ljubić , head of Belgrad’s<br />

municipal<br />

transport department,<br />

is obvious:<br />

“Streets counting<br />

more vehicles are<br />

assigned longer<br />

green phases,<br />

streets with less<br />

vehicles are given<br />

longer red phases.”<br />

The Serbian<br />

trade journalists,<br />

by the way, personally<br />

tested<br />

the operation of<br />

MOTION and pub-<br />

lished detailed<br />

results of their research.<br />

One such<br />

result was, “We observed<br />

that, within a few minutes, the<br />

duration of a […] phase can vary by<br />

more than 20 seconds […] depending<br />

on traffic density. We never<br />

found a green traffic light when<br />

there were no cars approaching<br />

while cars were waiting at a red light<br />

on the other street.” «<br />

red to green. According to early<br />

surveys by the local authorities,<br />

already shortly after its completion<br />

the measure has led to a significant<br />

reduction in red-light offenses.<br />

Besides increased road safety,<br />

the countdown displays help reduce<br />

overall pollutant emissions<br />

because the additional information<br />

enables road users to drive more<br />

proactively. «<br />

4/20<strong>11</strong> its magazine 21


Know-how & Research<br />

The virtue<br />

of being<br />

miserly<br />

EU Project eCoMove n Although alternative drive systems are the most widely<br />

discussed options for reducing transport-related emissions they are certainly<br />

not the only ones on the table. Experts are also promising significant<br />

effects from intelligent transport systems that have the potential to become<br />

reality much sooner.<br />

The response in the media was quite<br />

mixed when one of the biggest names in<br />

the European electronics market took the<br />

decision to cast one of the cardinal sins as<br />

the core of an advertising campaign. In the<br />

context of the EU’s eCoMove project, a<br />

positive representation of the virtue of being<br />

miserly, however, seem beyond criticism.<br />

Because it is a fact that every drop<br />

of fuel burnt in a vehicle engine produces<br />

CO2 as a combustion by-product, which<br />

migrates into our atmosphere where it<br />

plays an undesirable role in a complex<br />

chain of events.<br />

Throughout the world, road traffic is responsible<br />

for about 17 percent of all CO2<br />

emissions, of which cargo transport in turn<br />

accounts for some 30 to 40 percent.<br />

Despite the many and diverse efforts that<br />

are going into alternative types of drives<br />

and energy vectors, there is scant prospect<br />

of overcoming this problem in the short to<br />

medium term. So it makes perfect sense<br />

for the European Union to look elsewhere<br />

for viable solutions – from the economic<br />

viewpoint, for reasons of competitiveness<br />

and also with an eye to limited fossil resources<br />

and global warming. This has<br />

prompted the EU to raise the topics of energy<br />

efficiency and low-carbon economy<br />

to the very top of their agenda and to pro-<br />

22 its magazine 4/20<strong>11</strong><br />

vide support with a range of programs and<br />

action plans. The Strategic Energy Technology<br />

Plan (SET) and the Intelligent Energy<br />

Europe Program (IEE) are just two examples<br />

of these initiatives. In this context, discussion<br />

often turns to so-called 20-20-20<br />

goals, which encapsulate the aim of reducing<br />

greenhouse gas emissions by 20 percent,<br />

growing renewable energy production by<br />

20 percent and increasing energy efficiency<br />

by 20 percent, all by the year 2020.<br />

Parts of these action plans are related to<br />

road transport efficiency. A considerable<br />

potential has been identified in this area,<br />

which intelligent traffic technologies can<br />

help in exploiting. One of the major integrated<br />

research initiatives in this field is<br />

eCoMove, a project started in the spring of<br />

2010 by a consortium of 32 European<br />

partners. The project’s basic aim is to reduce<br />

overall emissions from the entire road<br />

traffic by up to 20 percent, with the aid of<br />

systematic cooperation between vehicles<br />

and infrastructure.<br />

eCoMove is concentrating on three<br />

areas in which optimizations will combine<br />

to deliver a corresponding reduction in<br />

fuel consumption, namely driver behavior,<br />

route selection for vehicles on the<br />

network and last but not least traffic<br />

control and traffic management. The<br />

following components form the project’s<br />

technological basis:<br />

• extended vehicle-to-vehicle and vehicleto-infrastructure<br />

communication with<br />

comprehensive data protocols that<br />

integrate present consumption figures<br />

from individual vehicles;<br />

• models for short-term in-vehicle forecasting<br />

that calculate the most likely<br />

trajectory of the vehicle;<br />

• emissions and network models that<br />

are capable of calculating reliable estimates<br />

for the consumption of all vehicles<br />

for a given road section and moment<br />

in time, using individual vehicle<br />

consumption figures and other traffic<br />

condition data;<br />

• network models which are capable of<br />

determining the optimum distribution<br />

of traffic flows on the network from<br />

the point of view of fuel consumption.<br />

With this firm technical footing, novel<br />

types of driver assistance systems can come<br />

into play at the individual vehicle level.<br />

Grouped under the concept of ecoSmart-<br />

Driving, these assistants support a driver<br />

before, during and after a journey with tips<br />

on driving style adapted to prevailing conditions<br />

and situation and to the emissions<br />

profile of the vehicle. What makes this assistance<br />

system especially innovative is the


supply of comprehensive information about<br />

the surrounding traffic situation collected<br />

from other vehicles and the infrastructure.<br />

This enables it to calculate short-term forecasts<br />

about the further trip profile, from<br />

which it can then derive the optimum<br />

speed profile and driving maneuvers.<br />

Taken together, these systems will not<br />

only enable improved training for drivers<br />

employed by freight and logistics companies,<br />

but also the conception of general<br />

incentive systems that will help reinforce<br />

the positive effect. At the level of route<br />

planning, too, company headquarters will<br />

be able to leverage the additional economic<br />

planning and route information as<br />

a means of minimizing energy consumption<br />

and hence, costs.<br />

In the field of traffic control and traffic<br />

management systems, eCoMove addresses<br />

three distinct optimization approaches<br />

at the network, road segment and intersection<br />

levels. At the network level the<br />

project endeavors to control traffic and<br />

distribute it around the road network in<br />

such a way as to reduce the total consumption<br />

of all vehicles on the road by the<br />

greatest possible amount. This includes<br />

routing support for vehicles on the basis<br />

of a calculated optimum distribution of<br />

traffic flows on the network. For individual<br />

road sections there is an enhanced control<br />

of green waves, which sends speed information<br />

to the vehicles floating with the<br />

wave, keeping groups of vehicles together.<br />

At individual intersections a novel type of<br />

signal control is being trialed, which connects<br />

with approaching vehicles and assigns<br />

vehicle-specific priorities.<br />

To validate and verify the applications<br />

and services developed under eCoMove,<br />

several test areas have been set up in Berlin,<br />

Turin and Munich, in Helmond in the<br />

Netherlands and on some motorways in<br />

France. Once trouble-free technical interoperability<br />

has been proven for the components,<br />

the focus will shift to quantifying<br />

the actual saving effects that can be achieved<br />

by the processes that have been developed.<br />

To arrive at robust conclusions, the fieldbased<br />

investigations will be complemented<br />

by a simulation environment that will reproduce<br />

the Munich and Helmond test areas.<br />

The development of these models offers<br />

two additional advantages. To begin<br />

with, it is an opportunity to investigate in<br />

how far the effectiveness of the scheme<br />

depends on the penetration rate of vehicles<br />

equipped with eCoMove systems.<br />

Moreover, it will be possible to pinpoint<br />

the impact of the combination of different<br />

applications and services and the most efficient<br />

ways of achieving the targeted consumption<br />

savings of up to 20%. «<br />

In the side-view mirror<br />

The journey<br />

is the destination<br />

The French philosopher Bernard-Henri Lévy once said: “Europe is<br />

not a place, it is an idea.” As far as mobility is concerned, there’s<br />

something in that.<br />

Travelling through Europe can mean<br />

far more than simply covering the<br />

route from A to B. The simplest of<br />

journeys can transform into a profound<br />

experience - dramatic, often genuinely<br />

mystical and always probing some<br />

existential question or other.<br />

European literature is richly laced<br />

with proof of this, and sometimes richly<br />

laced with blood. The Nibelungenlied<br />

recounts how a journey from the Rhine<br />

to the court of Attila, King of the Huns,<br />

culminates in slaughter. Bram Stoker,<br />

the Irish author of “Dracula”, describes<br />

journeys between London and Transylvania<br />

as a hardcore horror trip. And<br />

when queen of crime writing Agatha<br />

Christie turned her hand to the drama<br />

of the voyage, her novel “Murder on the<br />

Orient Express” became less a description<br />

of a winter trip by rail from Istanbul<br />

to Calais than an account of a sudden<br />

death and its ramifications.<br />

Or take a look at voyages by sea and<br />

how they give rise to all the heavy hitting<br />

emotions: love, madness, jealousy.<br />

We need look no further than Zeus, supreme<br />

among the gods of Antiquity,<br />

who appeared in the guise of a bull and<br />

carried away the Phoenician princess<br />

Europa from Asia Minor to Crete. Of<br />

course the mother of all maritime ad-<br />

ventures is the Odyssey, undertaken by<br />

the Greek hero who gave the epic its<br />

name. How this seafarer contrived to<br />

spend ten years taking one perilous<br />

detour after another instead of sailing a<br />

direct course for his none-too-distant<br />

home is the stuff of great cinema.<br />

Some of these archetypal European<br />

journeys resonate to this very day. It’s<br />

exactly 2,230 years since a certain Hannibal<br />

led more than 50,000 soldiers,<br />

9,000 cavalry and 37 elephants over the<br />

snowbound Alps to attack Rome. But<br />

the idea is still around today; in the<br />

countries north of the Alps, travel invasions<br />

are a tradition. Every year, hundreds<br />

of thousands of pale-skinned holidaymakers<br />

descend on Italy like so many<br />

Hannibals and lay claim to the best<br />

bits of beach.<br />

At a fundamental level, we are less<br />

interested in being away, but more in<br />

being under way, which is the quintessence<br />

of mobility. To the farthest-flung<br />

of our outposts, this is one of Europe’s<br />

export successes. The inhabitants of the<br />

island of Saba in the Dutch Antilles own<br />

800 cars between them, which they<br />

drive on the island’s single 14.5 kilometer<br />

road. Day in, day out, the Sabanese<br />

sit in the jam, living a wonderful idea:<br />

The journey is the destination. «<br />

4/20<strong>11</strong> its magazine 23


<strong>Mobility</strong> & Living Space<br />

Veltins-Arena, access road: “Auf Schalke” the authorities know the different traffic patterns chapter and verse<br />

24 its magazine 4/20<strong>11</strong>


There and back<br />

Traffic control for events n Whenever an audience of umpteen thousand<br />

fans is heading to the stadium to watch the ball fly into the net, the neighboring<br />

streets have to cope with exceptional conditions. Over time, however,<br />

the city of Gelsenkirchen has developed a good handle on this motorized<br />

swarm. Directed by the city’s custom-built traffic management<br />

system, visitors to major events generally enjoy a smooth trip to the<br />

Veltins-Arena – and back to the motorway.<br />

A soccer team ranking among Germany’s<br />

best? Of course, but such a dispassionate<br />

definition could only come from<br />

someone who does not sleep between<br />

Schalke-blue bedsheets. For its fans, FC<br />

Schalke <strong>04</strong> has always been much, much<br />

more. Schalke is their cult, their religion<br />

even, as former manager Rudi Assauer<br />

once claimed during a discussion on ethics<br />

at the Evangelical Church Congress. In any<br />

case, during the 2010/<strong>11</strong> season, Schalke<br />

was certainly reason enough for an average<br />

of 61,320 spectators to make the pilgrimage<br />

to the Veltins-Arena, putting it<br />

at the top of the German Bundesliga table<br />

for attendance with a 99.4 percent rate.<br />

While the hearts of the home fans have<br />

always gone out to their blue-jerseyed galacticos,<br />

others such as Bruce Springsteen,<br />

Robbie Williams and Metallica have also<br />

rocked the arena. The Klitschko brothers<br />

both defended their clunky world title belts<br />

“Auf Schalke,” as the stadium was called at<br />

its opening in 2001. In 2010, now called<br />

the Veltins-Arena, the stadium was the<br />

scene of a genuine world record at the<br />

World Ice Hockey Championships, when<br />

Germany beat red-hot favorites USA 2:1<br />

in front of 77,803 spectators, a figure unprecedented<br />

in the annals of ice hockey.<br />

Even from bare numbers alone it is easy<br />

to understand the burden that faces the<br />

road network surrounding the Schalke<br />

shrine in the hours immediately before and<br />

after events like these. For those in charge<br />

of mobility in Gelsenkirchen, these exceptional<br />

traffic conditions have long since<br />

lost their horrors. The stadium’s generous<br />

links to the local road network and an intelligent,<br />

customized traffic management<br />

system leave them generally well-equipped<br />

to efficiently channel the motorized streams<br />

of spectators.<br />

The overall traffic management concept<br />

around the Veltins-Arena mastered its bap-<br />

tism of fire during the Soccer World Cup in<br />

2006. With time in hand before that festival<br />

of friendship, the A2 motorway had<br />

been expanded to six lanes as far down as<br />

to the Gelsenkirchen-Buer access point,<br />

while an additional exit had been added<br />

to the A42. The heart of this solution package,<br />

however, is an event-specific system<br />

for dynamic route control that guides<br />

traffic to its destination along the fastest<br />

available route.<br />

A total of ten variable information panels<br />

present visitors with a choice of routes depending<br />

on the prevailing traffic situation<br />

and the occupancy conditions in the parking<br />

lots around the stadium. Special switching<br />

plans for some 60 nearby traffic signal<br />

groups maintain the maximum possible<br />

flow of traffic on recommended routes.<br />

Their programs are based on empirical data<br />

from earlier events and also on measured<br />

traffic levels. In case of unexpected incidents<br />

such as accidents or technical disruptions,<br />

experts can of course intervene in<br />

the system’s control manually at any time.<br />

This is all orchestrated by a traffic computer<br />

of the Sitraffic Scala type, which collects,<br />

stores and processes all relevant data.<br />

The computer can be operated via a convenient<br />

graphical interface and it keeps the<br />

local experts permanently informed on<br />

the state of affairs, such as which signal<br />

programs and response plans are currently<br />

active. “Besides its superior efficiency, it was<br />

operating convenience that persuaded us<br />

to choose this system,” says Andrea Herold<br />

from the Gelsenkirchen municipal transport<br />

board. “A short training session was all it<br />

took for our engineers to get to grips with<br />

its many and varied possibilities.”<br />

The availability of this multitude of<br />

options generally makes it easy to define<br />

the ideal parameters catering to the very<br />

diverse demands that arise from different<br />

events. For the transport managers, FC<br />

Schalke <strong>04</strong>’s Bundesliga matches have long<br />

been a home game, also in a metaphorical<br />

sense. They know the typical traffic patterns<br />

chapter and verse and are only rarely<br />

forced to resort to manual interventions.<br />

Things are somewhat different in the case<br />

of concerts. The first wave of arrivals generally<br />

comes much earlier than it does for<br />

soccer matches and the visitors tend to<br />

include greater numbers from outside the<br />

area. These are the kind of factors that traffic<br />

management has to take account of.<br />

The thing that is common to all events<br />

is the enormous difference between inbound<br />

and out-bound traffic patterns:<br />

While the arrival of an audience might be<br />

spread over several hours, depending on<br />

the type of event, once the final whistle<br />

goes or the last encore fades, everyone<br />

wants out of the stadium at once and simultaneously.<br />

In these situations, eventspecific<br />

control brings the highest benefits<br />

– not just for the visitors and other road<br />

users in the city, but also for instance in<br />

neighboring Herne, where appropriate signal<br />

plans can be selected on the basis of<br />

the event data supplied. As Andrea Herold<br />

concedes: “Of course we can’t promise<br />

our guests that they’ll never see a tailback<br />

again, but today, things are running very<br />

smoothly all in all. And with every passing<br />

event, we’re learning more and more.”<br />

Meanwhile in Gelsenkirchen, the reliability<br />

of the system can also be judged,<br />

and here the testimony is every bit as encouraging.<br />

“Since 2006 and the Soccer<br />

World Cup, we have been using the most<br />

important components exactly as they<br />

were installed at the time, with the exception<br />

of a few optimizations,” says Andrea<br />

Herold. “And apart from the beginning,<br />

when we were naturally observing the effects<br />

in great detail, we hardly ever need to<br />

discuss the system at all now. That’s good<br />

sign, wouldn‘t you say?” «<br />

4/20<strong>11</strong> its magazine 25


Profile<br />

“Europe has got it”<br />

Interview n Thilo Jourdan, head of Worldwide Sales at <strong>Siemens</strong> ITS, talks<br />

about current trends in international traffic engineering markets and his<br />

team’s consulting-led approach to the development of customized infrastructure<br />

facilities for cities and regions.<br />

Mr. Jourdan, as head of <strong>Siemens</strong>’ global<br />

sales team you keep a constant overview<br />

of the entire world of traffic engineering.<br />

What distinguishes the markets<br />

in different parts of the world from<br />

one another?<br />

In essence, the diversity of the markets is<br />

a reflection of the diversity of the countries,<br />

cultures, infrastructure conditions<br />

and people. This means that the different<br />

stages of development within each individual<br />

region of the world ultimately<br />

determine their interests and needs as<br />

regards traffic engineering. In Western<br />

countries, networked and centrally controlled<br />

traffic management systems are in<br />

the spotlight. In the so-called BRIC countries<br />

– Brazil, Russia, India and China –<br />

things have not yet progressed quite that<br />

far. At the moment, for them it’s all about<br />

the reliable operation of individual systems<br />

and about today’s investments not<br />

hampering any future developments. But<br />

in the long term, integrated solution scenarios<br />

are looking more and more attractive<br />

to these countries as well and are<br />

sometimes already ordered and implemented<br />

today.<br />

“ Europe struggles<br />

with the outcomes<br />

of the crisis”<br />

What are traffic managers in Europe<br />

concentrating on at the moment?<br />

In Europe, the aftermath of the economic<br />

crisis two years ago is the most acute<br />

problem, because the lack of tax revenue<br />

is affecting the budgets available for developing<br />

the infrastructure. In case the<br />

debt burden of the EU states is now going<br />

to trigger a similar recession, we will face<br />

the same problem again in two years’ time<br />

– but it will be even worse than before.<br />

26 its magazine 4/20<strong>11</strong><br />

That’s why at present the European countries’<br />

primary concern is to maintain the<br />

current status and the existing traffic infrastructure.<br />

New investments are expected<br />

to show a faster pay-off – if there is a business<br />

model involved at all. So two possibilities<br />

are currently under discussion – more<br />

efficient parking management and toll<br />

collection systems for both motorways and<br />

“Europe’s liberal approach<br />

to legislation brings many<br />

advantages, but also a few<br />

drawbacks. The huge hurdles<br />

to investment plans make us<br />

too slow in implementing<br />

large infrastructure projects”<br />

inner city areas, along the lines of the<br />

London Congestion Charge.<br />

But in most European regions, all this is<br />

still in the planning stage …<br />

Correct. And that’s where we come in. Because<br />

the consulting services provided to<br />

local authorities by <strong>Siemens</strong> ITS and the<br />

consultants of <strong>Siemens</strong> <strong>Mobility</strong> Consult-


ing headed by Dr. Andreas Mehlhorn can<br />

create a win-win situation from which everyone<br />

will profit in the end. That’s why<br />

we approach traffic managers at an early<br />

stage and offer our consulting expertise.<br />

Our customers are not naive – they usually<br />

have their own ideas and vision of how<br />

their cities should look in the future. And<br />

“ We see the city as<br />

an infrastructure<br />

package”<br />

our sales team is able to talk to them on<br />

equal terms. We understand the complex<br />

relationship between transport infrastructure<br />

and the resulting economic effects,<br />

we know about the effect of pollution on<br />

the quality of life and consequently on<br />

the attractiveness of a location to businesses<br />

and people. We don’t just look at<br />

the city purely from a transport perspective,<br />

but rather see it as an infrastructure<br />

package. Our goal is to create an optimized,<br />

energy-efficient transport infrastructure<br />

– for instance through a reduction<br />

in the share of private transport in<br />

favor of public transport.<br />

And what role do your products play in<br />

achieving that?<br />

Of course it is our job to work together<br />

with our customers to find the best solution<br />

also on the level of individual products.<br />

But as we always develop our solutions<br />

with an eye on current market needs,<br />

this is virtually an automatic by-product<br />

of the joint development of a master plan<br />

for the specific infrastructure.<br />

It has often been pointed out in the<br />

trade press that traffic engineering<br />

services play a larger role in the United<br />

States than on the other side of<br />

the Atlantic. Does that fit in with your<br />

experiences?<br />

Our acquisition of Republic ITS has given<br />

us, among other things, access and experience<br />

in the area of public lighting in the<br />

United States. In this area in particular, the<br />

issue of service is of strategic importance<br />

for us, but it is also an important extension<br />

of the work done by our traffic management<br />

teams. Hitherto the focus in the U.S.<br />

has been on the product business, but now<br />

integrated solutions and the provision of<br />

services for systems and solutions is becoming<br />

increasingly important. In addition,<br />

the U.S. market is showing increased<br />

interest in parking technologies, driven by<br />

the need to find additional sources of revenue<br />

for cities. So-called “advanced parking<br />

solutions” are favored here, that is to<br />

say solutions allowing the parking space<br />

providers to boost parking efficiency by<br />

better monitoring parking times, including<br />

more targeted sanctions in case the<br />

latter are exceeded.<br />

In the wake of globalization, the efficiency<br />

and quality of the available transport<br />

infrastructure have increasingly become<br />

key competitive factors. Where<br />

would you place the EU countries in an<br />

international ranking in this respect?<br />

There isn’t a simple answer to this question.<br />

Of course, traffic conditions or infrastructure<br />

are critical economic factors, as<br />

you can see with goods transport for example.<br />

And the well-developed cross-border<br />

road and rail network in Europe, which<br />

has been extended still further in recent<br />

years, certainly is an important factor in<br />

greenfield developments or the retention<br />

of industrial companies. Seen from a global<br />

perspective, this constitutes a location<br />

advantage for Europe that should not be<br />

underestimated. In other parts of the<br />

world there is a backlog of work to be<br />

done, but they are catching up at an impressive<br />

pace.<br />

“ The Schengen<br />

Agreement has made<br />

things easier”<br />

We know that better is the enemy of<br />

good. Is there anything Europe could<br />

learn from other regions?<br />

All in all, we can confidently say that Europe<br />

has “got it.” When it comes to road<br />

and rail networks, we are among the leading<br />

regions. The Schengen Agreement has<br />

also made matters easier for international<br />

trade and travel. Life in European cities is<br />

very attractive – not least in terms of traffic<br />

and transport infrastructure. However,<br />

across Europe and especially in Germany,<br />

we often have to dig deep in our pockets<br />

to take a ride on public transport. In other<br />

countries, the coordination of taxis and<br />

other modes of public transport is often<br />

better. Seen overall, Europe’s liberal approach<br />

to legislation brings many advantages,<br />

but also a few drawbacks. The enormous<br />

hurdles that have to be overcome by<br />

investment plans make us too slow and inflexible<br />

in implementing large infrastruc-<br />

ture projects. Decisions usually take years,<br />

and this frightens off investors. In the future,<br />

we must be faster.<br />

On the other side of the coin, what<br />

can other parts of the world learn from<br />

Europe?<br />

When optimizing their infrastructure, other<br />

countries do not, unfortunately, always<br />

take account of people and their individual<br />

living space. Decision-making within their<br />

bureaucracy is faster, but sometimes the<br />

citizens’ growing claim to improved quality<br />

of life is forgotten about. This requires a<br />

rethink, because people only feel happy in<br />

a truly livable environment, which in turn<br />

contributes to growth in the region.<br />

Finally, a personal question: How<br />

would you like to travel to work in<br />

20 years’ time?<br />

Preferably in an autonomous, individual<br />

vehicle, which will transport me there<br />

without my having to do anything or pay<br />

any attention. I would like to travel independently,<br />

but without having to worry<br />

about the traffic.<br />

Mr. Jourdan, thanks for talking to us. «<br />

Thilo Jourdan:<br />

Career milestones at a glance<br />

• Born 1965<br />

• 1985-1988: Studies in Electrical Engineering<br />

at the College of Applied<br />

Sciences of the University of the<br />

German Armed Forces in Munich<br />

• 1984-1992: Officer career in the<br />

German Armed Forces<br />

• 1992-1997: Various career stations<br />

and functions in sales, sales management<br />

and helpdesk support at Uniplex,<br />

an American software company<br />

• 1997-1998: Sales Manager for the<br />

ARCIS product line at <strong>Siemens</strong> Nixdorf<br />

• 1998-1999: Senior Consultant Sales<br />

at <strong>Siemens</strong> Business Services for the<br />

Industry business<br />

• 1999-20<strong>04</strong>: Various managerial positions<br />

(Senior Sales Representative,<br />

Head of the Distrikt Süd) at <strong>Siemens</strong><br />

Business Services in the Product-<br />

Related Services business<br />

• 20<strong>04</strong>-2010: Executive positions (incl.<br />

Member of the Management Board<br />

of the Region Südbayern, head of the<br />

Business Development department)<br />

at <strong>Siemens</strong> AG<br />

• Since 2010: Head of Worldwide Sales<br />

for Intelligent Traffic Systems at<br />

<strong>Siemens</strong> <strong>Mobility</strong><br />

4/20<strong>11</strong> its magazine 27

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