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Our people – anchoredby core valuesThe commitment of our people isessential to conducting businessresponsibly and meeting our sustainabilityand corporate responsibilitygoals.Ericsson’s core valuesOur values are the foundation of our culture.They guide us in our daily work, in how we relateto each other and the world around us and inthe way we do business.ProfessionalismRespectPerseveranceOur People Strategy starts with the businessdirection: to attract and retain thebest talent needed to maintain anddevelop our business. With an engaged,high-performing, and diverse workforce,we are better positioned to meet futurechallenges.Building on our strengthsOur core values underline who we are,how we do business, and how we behavetowards each other, within our teams andwith our customers. A key competitiveadvantage is being able to learn faster thanour competitors, which requires a highimpactlearning culture. We have a collaborativeand constructive environment,where innovation is encouraged, and peoplehave the freedom and support to turnideas into achievement. We also believethat a diverse and inclusive workplacesparks innovation and creativity, whichmakes our offerings to our customersmore competitive.People make the differenceOur global scale, technology and servicesleadership and strong sustainability andcorporate responsibility performancedepends on our people. Employees aremotivated by what Ericsson stands for andthey want to work for a company thatstrives to make a positive impact in theworld.Employees are highly engaged inEricsson’s success, demonstrated by theresults of our annual employee survey witha 93% participation rate. Our engagementindex is at 78%, and 89% of employeesstate they are “proud to work for Ericsson.”In 2014, as part of the Global EmployeeReferral Program, we increased thenumber of referrals by 21%.Ericsson | Sustainability and Corporate Responsibility Report 201421

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