OCTOBER - DECEMBER 2012 - Parkway Pantai

*Terms and conditions apply.27321 Joo Chiat Place Singapore 427990, Tel: 65 6344 7588 www.parkwayeast.com.sgWhether welcoming a new member to your familyor using another of our specialised services, you’llfind that we are with you every step of the way.At Parkway East, our range of medical facilitiescombined with the warmth of a family environmentensures that each of our patients and their lovedones feel completely at home when they are with us.Parkway East –feels like homeRemember the one who always fixedyour bike pedals on their day off?Listened even when you two weren’t talking?How about the person who never failedto patch your bruised knees?We’re a bit like them. Someone who’ll alwaystell you that everything is going to be just fine.We’ll always feel nice. And warm.Like Home.Welcome a newmember of yourfamily, withpeople whogenuinely careEmbracing your baby for the first time, and fallingin love all over again – that’s bliss. Let that specialmoment be even more memorable when you deliverin comfort, and in the safe hands of our family ofexperienced medical professionals.Get to know us firstAt this important time of your life, there should be nosurprises, just sweet moments with your baby. Get toknow us better with our maternity tour, and learn moreabout our facilities and services. Make an appointmentwith us at +65 6377 3737.Package Price (S$*)Procedure(Excludes Doctor’s Fee)Normal / Assisted DeliveryDeluxe Room (2 days)2,430Single Room (2 days)2,280Double Room (2 days)1,5404-Bedded Room (2 days)1,490Caesarean Delivery (Elective) with General Anaesthesia/EpiduralDeluxe Room (3 days)3,970Single Room (3 days)3,750Double Room (3 days)2,6604-Bedded Room (3 days)2,520To find out more about our maternity packages,contact us or scan the QR codePatient Assistance Centre24-Hour Helpline: +65 6377 3737Email: pepac@parkway.sgwww.parkwayeast.com.sg321 Joo Chiat Place Singapore 427990There are a fewways to remindyou of your age.Colorectal cancershould not be oneof them.Playing with your grandchildren, enjoying more freetime, sharing the benefits of your experience withothers. Ageing can be fun. But as we all know, it’s notwithout its risks. One of which is colorectal cancer.How does age matter to colorectal cancerColorectal or bowel cancer is the number one cancer in Singapore. Asyou get older your chances of developing colorectal cancer increase.Is colorectal cancer curableEarly detection of colorectal cancer increases the chances of cure bysurgery and, where necessary, chemotherapy. The later colorectal canceris detected the less likely treatment will be curative.Prevention & detection -The importance of colonoscopyMost colorectal cancers start with a non-cancerous growth known as apolyp. Colonoscopy can detect polyps and remove them. Not surprisingly,the earlier you detect polyps or cancerous growth, the better. Whileeveryone can benefit from colonoscopy screening, it is stronglyrecommended for anyone over 50 and for people with parents, siblingsor children with a history of colorectal cancer or polyps.Parkway East Hospital (PEH)focuses on the theme of homewhere patients are treated likefamily. Its tagline “feels like home”sums up the hospital’s valueproposition of providing a cosy andcaring environment, where patientscan feel the reassurance andcomfort that only home can give.This is achieved through its tranquilenvironment and dedicated,compassionate medical team.A boutique private hospital in theEast, PEH has a long established*FixedMedisave EstimatedProcedure Price Package Claimable Limit Cash Outlay(S$)(S$)(S$)Colonoscopy 1,284 1,250 34reputation for its personalisedColonoscopy &1,712 1,600 112Gastroscopy*Prices quoted include professional fees and GST, but exclude first specialist consultationapproach to patient care. Manyfee and other concurrent procedural fees (eg. additional blood tests, X-rays, biopsiesand histology).Contact us to make your appointment or scanthe QR code to find out morepatients and their families havePatient Assistance Centre24-Hour Helpline: +65 6377 3737Email: pepac@parkway.sgwww.parkwayeast.com.sg321 Joo Chiat Place Singapore 427990built relationships with PEH acrossgenerations. The hospital alsoboasts many long service staff who have served more than 30 years.We Want your feedbackTo deliver its brand promise, PEH’s advertisements adopt warm colours to set thevisual tone of reassurance and comfort. The images capture a special momentin time, in a homely place that feels warm, comfortable and familiar at the sametime. A graphic device of a Post-it note is used as a universal signature across allPEH advertisements to further express the brand idea of “feels like home”.A touch of familiarity goes a long way. With each generation, PEH will continue tomake you feel like we are an extension of your family, someone you can always relyon for all your healthcare needs.