SWOT-Analysis of Halle 14 in the Cotton Spinning ... - Central Europe

More documents

Recommendations

Info

SWOT-Matrix Strengths Weaknesses Cultural significance/milieu/scene - Renowned centre of high culture with numerous institutions (Leipzig Opera House, Gewandhaus, Central Theatre, Skala, Musical Comedy, Museum of Fine Arts etc with famous international events, e.g. Bach Festival) - Important centre of publishing with international Leipzig Book Fair - Heterogeneous arts scene with high degree of selforganisation skills - Creative industries very strong, especially in TV, radio, software development and games industry, music industry, performing arts, book production and publishing - Active civil society structures, open social milieus, diverse cultural and independent institutions Urban space & infrastructure - Attractive urban setting, high degree of urbanity - Industrial architecture and partly good building stock - Relaxed housing and commercial property market - Dynamic development in western districts without pronounced gentrification tendency yet - Good infrastructure in education (traditional university, universities of applied sciences, music college, art academy, non-university research centres) Legal & financial conditions - Public support for high culture and the independent scene (e.g. ‘5 for Leipzig’) - Relatively low cost of living Opportunities Threats Cultural significance/milieu/scene - Existing creative scene very important for city’s everyday life - Creative employers and artistic milieus mould the city’s cultural landscape with potential to further boost the city’s attractiveness - Expansion of ambassador role by leading actors in performing and visual arts with magnet effect for wide range of interested parties (artists, students, buyers, exhibitors, gallery owners, etc) - Encouraging people to stay in the city (creatives, students and young generation frequently use Leipzig as a temporary gateway owing to poor economic situation) - Establishing closer connection of artists in/to public life in the city - Establishment of a ‘creative industries’ marketing label with involvement of key actors in this sector Urban space & infrastructure - Central locations of institutions in the creative industries - Individual networks, meeting places and social practices of each sector available Legal & financial conditions - Set-up and expansion of public-private partnerships in cultural sector at municipal level, for broad appeal and lasting partnerships Cultural significance/milieu/scene - Partly inadequate perception by the local authority as an important part of the economy or as an economic factor (with the exception of the media industry) - Expandable marketing of the visual arts alongside already well-placed and well-known performing arts (especially music) Urban space & infrastructure - Few communication platforms and possibilities for exchange (role mainly assumed by few individual actors and individual thematic fairs and exhibitions) Legal & financial conditions - Low purchasing power, weak local and regional art market - Expandable public–private cooperation - Inadequate strategies for effective cooperation between educational establishments, R&D centres and cultural production businesses - Necessary revision of cluster policy, especially for very small business and freelancers, expandable involvement in business development Cultural significance/milieu/scene - Low profile of active actors in visual arts and performing arts (with the exception of the New Leipzig School) - Low degree of professionalisation of many freelancers in the creative industry, frequently combined with vague company profiles (encourages niche existence, hampers growth and the tapping of new markets) Urban space & infrastructure - Emerging risk of gentrification Legal & financial conditions - Uncertain public financing of visual arts and performing arts (especially independent scene) - Restrictive support and concentrated top-down planning could hamper the individuality and scope needed by the creative industries and the independent scene 30
SWOT-Matrix 7.2 SWOT-Analysis of Halle 14 Apart from the many factors described above which have an advantageous or disadvantageous impact on Leipzig’s developing creative industries, they also affect the not-for-profit arts project Halle 14. This framework will now be particularised on the basis of assessments and evaluations regarding Halle 14 and its urban context by actors working locally. The strengths, weaknesses, opportunities and threats to Halle 14 derived from the eight interviews (see annex for list of interviewees) are compiled in the following matrix. It is apparent from this overview that many diverse possibilities exist for Halle 14 to undergo further development in the near future. Endeavours should be taken to focus on individual modules of the usage concept such as the grant programme and the studios as well as the already successful cultural work with children and youngsters. In addition, the weaknesses and threats facing Halle 14 concern its orientation and profile. High priority exists in an independent presentation of Halle 14 as an independent area for art and other possibilities. Important aspects in this respect are the conceptual distinction from the Leipzig Cotton Spinning Mill and the creation of a self-supporting, sustainable structure for HALLE 14 e.V., and above all securing its financing and achieving a clearer personnel structure. The gradual reduction of financial support for Halle 14 announced by the Federkiel Foundation is regarded as the biggest financial threat. The dependence of the art centre on a private backer is risky enough as it is. Should this funding be reduced or cancelled, in the absence of institutional funding by the City of Leipzig it will be very difficult for Halle 14 to stay open. A drastic reduction of private funding for 2011 has already been announced, making this threat palpable – and therefore action is urgently required. The great potential harboured by Halle 14 owing to its building envelope and format as well as its not-for-profit, independent orientation needs to be permanently stabilised by giving it a clear profile. 31
Page 1 and 2: for HALLE 14 | Leipzig This project
Page 3 and 4: Halle 14 Cotton Spinning Mill Leipz
Page 5 and 6: Executive Summary 1 Executive Summa
Page 7 and 8: The city of Leipzig, its major econ
Page 9 and 10: The city of Leipzig, its major econ
Page 11 and 12: Description of recent socio-demogra
Page 13 and 14: Description of recent socio-demogra
Page 15 and 16: Status of the private sectors - Cor
Page 21 and 22: Status of the public culture sector
Page 27 and 28: Halle 14 and its surrounding in the
Page 33: SWOT-Matrix working in the visual a
Page 37 and 38: SWOT-Matrix It turns out that the C
Page 39 and 40: Annex Annex 35
Page 41: Annex Wirtschaftszweig (Bezeichnung

SWOT-Analysis of Halle 14 in the Cotton Spinning ... - Central Europe

Create successful ePaper yourself

Delete template?

Save as template?