SWOT-Analysis of Halle 14 in the Cotton Spinning ... - Central Europe

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The city of Leipzig, its major economic and cultural profile Following German reunification in 1990, major corporations were attracted to Leipzig by means of economic policy and development measures introduced by the City of Leipzig and the Free State of Saxony. This resulted in investment projects in Leipzig such as a BMW car plant (about 2,500 employees + another 3,100 staff working for partners and suppliers), DHL’s European freight hub (which is expected to have a workforce of 3,500 when completed in 2012), various Siemens operations (about 1,700) and a Porsche assembly plant (about 400). The main economic sectors in Leipzig are nowadays as follows: • Telecoms and IT (Unister Holding GmbH, Primacom, PC-Ware) • Energy sector (DBFZ German Biomass Research Centre), energy utilities (VNG – Verbundnetz Gas, Stadtwerke Leipzig), seat of European Energy Exchange (EEX) • Transport and logistics (DHL’s European cargo hub, Amazon) • Healthcare sector (Leipzig University Hospital, Leipzig Heart Centre – Rhön Clinic, etc) • Biotechnology (BioCity Leipzig – the University of Leipzig’s BBZ Biotechnology-Biomedicine Centre, Max Plank and Frauenhofer institutes, etc) • Tourism (2007: 1.9 million visitors, 92 hotels and hostels. Turnover in hospitality : €1.1 billion. Day-trippers from Germany 840,000, UK 11,800, Netherlands 11,000, USA 25,000 and Japan 5,600 (all figures approximate) In June 2010, 39,626 companies were registered with Leipzig Chamber of Industry and Commerce along with over 3,900 firms in the skilled manual trades (correct as of 2009). The number of employees in Leipzig subject to social security in 2009 was 205,709. In 2008, Leipzig’s GDP was €13.802 billion. Moreover, sales tax revenue in 2007 reached €18.8 billion. In recent years, Leipzig has had one of the best balances of business registrations and deregistrations in Germany. According to the latest economic report by Leipzig Chamber of Industry and Commerce, although Leipzig’s GDP declined sharply in 2009 owing to the recession, all sectors of the economy (with the exception of construction) have since stabilised or even improved. The local labour market was protected from severe repercussions by the widespread use of short-time work and working time accounts. 2.3 Cultural profile Leipzig has become known internationally for its traditional high culture (music and the visual arts) as well as more recent developments in design (Designers Open) and modern festivals (e.g. DOK Leipzig, euro-scene Leipzig, Wave-Gotik-Treffen and the Leipzig Jazz Festival). Its international reputation is chiefly accounted for by its image as a city of music. With a musical history stretching back 800 years, the city has a proud heritage of both composers (including Johann Sebastian Bach, Richard Wagner, Felix Mendelssohn, Robert Schumann and Clara Wieck, and Edvard Grieg, see also 3.5) and long-standing venues (Gewandhaus concert hall, St Thomas’s Church, the University of Leipzig and Forum Thomanum). In addition, international attention has been directed towards the visual arts in Leipzig, chiefly on account of the New Leipzig School, whose most popular representative is Neo Rauch. Then again, the HGB Leipzig Academy of Visual Arts was originally founded back in 1764, making it one of the oldest art colleges in Germany. Moreover, the Leipzig Art Society was established by wealthy citizens in 1837 with the aim of collecting significant works of art and displaying them to the general public. Thanks to financial support, lobbying and donated collections, the Museum of Fine Arts (which moved into a brand new building in 2004) is regarded as one of Germany’s leading museums of art. 4
The city of Leipzig, its major economic and cultural profile Leipzig has a long history of publishing, and during the 19th century it developed into the main centre of the German book trade. Although nearly all the publishing buildings were completely destroyed in World War II and many publishers moved their headquarters to West Germany during the East German era, since reunification Leipzig has managed to partly regain international significance as a publishing centre. 2 Important institutions in Leipzig related to publishing include ‘Leipzig Reads’ (Europe’s biggest festival of literature, which is held during the annual Leipzig Book Fair), the German National Library, various training facilities, permanent exhibitions and museums. Leipzig is also one of the oldest trade show centres in the world. The exhibition centre opened in 1996 hosts regular events such as the Leipzig Book Fair and Auto Mobil International. Since 2002, it has also staged Games Convention, which in 2009 was renamed Games Convention Online. Working in a tough market, trade fair operator Leipziger Messe has to compete with many other German locations, many of which are much bigger, such as Hannover, Frankfurt and Düsseldorf. Apart from the University of Leipzig (the second-oldest university in Germany), Leipzig has three other universities and colleges (see inset), making the city an important centre of higher education. It’s therefore no surprise to learn that the student population of Leipzig exceeds 37,000. Owing to the long history of the University of Leipzig and the Leipzig Fair and the resulting prosperous citi- Higher education in Leipzig: • University of Leipzig (with collections, museums, musical heritage and the German Institute of Literature) • Felix Mendelssohn Bartholdy University of Music and Theatre“ • Leipzig University of Applied Sciences • Leipzig Academy of Visual Arts (HGB) • HHL – Graduate School of Management in Leipzig and many other colleges and institutes zenry, not only were many cultural institutions founded in the city but significant collections of art and cultural items were also set up. The most famous cultural institutions include: Museums and collections (selection): • Museum of Fine Arts (founded in 1837 by Leipzig Art Society; its collections comprise 58,500 exhibits from the late Middle Ages to the modern era, including by Neo Rauch and the New Leipzig School) • Gallery of Contemporary Art (opened in 1990; holds regular temporary exhibitions of modern and contemporary art) • German Book and Writing Museum at the German Library (oldest museum of books, manuscripts and paper in the world) • Leipzig Museum of the Printing Arts • Leipzig House of Literature (readings and exhibitions) • The University of Leipzig has a raft of distinguished collections (the Museum of Egyptology, the Museum of the Ancient World and the Museum of Musical Instruments, teaching collections) • German National Library • German Central Library for the Blind • The Museum of City History (including Germany’s oldest coffeehouse ‘The Arabian Coffee Tree’, Schiller House, Leipzig Sports Museum and the Monument to the Battle of Leipzig) • Bach Archive • Grassi Museum (Museum of Musical Instruments, Museum of Applied Art, Leipzig Museum of Ethnology) • Panometer (gasometer built in 1910 and closed in 1977; biggest panoramic painting in the world) 2 E.g. Klett-Verlag, Connewitzer Verlagsbuchhandlung, Evangelische Verlagsanstalt, Voland & Quist, Faber & Faber, Lehmstedt. 5
Page 1 and 2: for HALLE 14 | Leipzig This project
Page 3 and 4: Halle 14 Cotton Spinning Mill Leipz
Page 5 and 6: Executive Summary 1 Executive Summa
Page 7: The city of Leipzig, its major econ
Page 11 and 12: Description of recent socio-demogra
Page 13 and 14: Description of recent socio-demogra
Page 15 and 16: Status of the private sectors - Cor
Page 21 and 22: Status of the public culture sector
Page 27 and 28: Halle 14 and its surrounding in the
Page 33 and 34: SWOT-Matrix working in the visual a
Page 35 and 36: SWOT-Matrix 7.2 SWOT-Analysis of Ha
Page 37 and 38: SWOT-Matrix It turns out that the C
Page 39 and 40: Annex Annex 35
Page 41: Annex Wirtschaftszweig (Bezeichnung

SWOT-Analysis of Halle 14 in the Cotton Spinning ... - Central Europe

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