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Tuesday, 29 October 2013] 48778.2.2 Need to strengthen marketing - there has been a growth fromAfrica land markets with 8.2 percent achieved in the periodunder review. A good growth in tourist arrivals from African airmarkets was also experienced with tourist arrivals at 14.2percent. This growth was evident from all markets in the regionand the marketing endeavours in Africa are starting to beargood results. This demands a more consolidated marketingstrategy in Africa to drive more growth in numbers. Moreresources are therefore required to continue penetrating theAfrican markets. Marketing also needs to be consolidated inother emerging markets such as BRICS countries, with specialattention to China which is presentation a promising growthtrajectory. Marketing presence must also be sustained in theestablished core markets to maintain good arrivals from thesedestinations.It is recommended that South African Tourism open moreoffices in the African market and emerging markets in Asia toensure more visibility in those markets and increase arrivalsfrom the region.8.2.3 Social Responsibility Implementation (SRI) – TheDepartment needs to review the implementation methodologyfor SRI projects to ensure accountability, efficacy, effectivenessand value for money.The following recommendations are made in relation to SRIProjects:(i) A turn-around strategy for all SRI projects which are notoperational needs to be developed before the end of the2013/14 financial year.(ii) The Department of Public Works need to look at reviewingthe EPWP programme and a new implementation modelneeds to be developed, including revising remunerationand contract management of project implementers.(iii) Treasury and Department of Public Works need to look atassessing whether the EPWP programme is still serving itsintended purpose and also allow criteria to be customisedfor specific sectors.(iv) SRI projects should be directed at sustainable job creationand skills development, particularly in rural areas.8.2.4 Integrated tourism planning - South Africa still experienceschallenges with regard coordinated tourism planning at aprovincial and municipal level. This is happening despite theprovisions of the National Tourism Sector Strategy thatrecommends tourism institutional arrangements at all spheresof government. More effort needs to paid to coordinated tourismplanning by all spheres of government. This necessitates strongmonitoring of the implementation of the National Tourism SectorStrategy by various spheres of government.ANNOUNCEMENTS, TABLINGS AND COMMITTEE REPORTS NO 147─2013