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Download Annual Report - Renata

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Directors’<strong>Report</strong>While Purnava’s progress has been slow, we remain optimisticthat this subsidiary of <strong>Renata</strong> has a promising future.Our focus has been on brand-building rather than commoditytrading, which explains the low-level of sales. Brand-building canbe a slow process especially if the product is requiresdevelopment of new markets. However, we continue to hold faithin the prospects of existing products and the product pipe-line.In 2012, Purnava Limited focused on building the Purno Low GIRice brand, which has now been renamed as Purnava Low GIRice. Our brand was internationally tested by the SydneyUniversity Glycemic Index Research Service (SUGiRs) andcertified by the Glycemic Index Foundation (GIF).There are very few low GI rices available around the world, andbased on SUGiRs testing, Purnava Low GI rice has the lowest GIof any rice recorded in any publicly available GI databasesworldwide. Driven by these significant findings and related healthbenefits, we anticipate Purnava Low GI rice market to growsteadily in the years to come as Bangladesh moves towardsmiddle-income country status leading to a greater number ofpeople willing to spend money on preventive lifestyles.Also in 2012, Purnava Limited focused on preparing thegroundwork to enter the fast growing herbal product market inline with the Company’s commitment to promote consumerproducts that enable healthy and preventive lifestyles. PurnavaLimited will market well chosen products developed by <strong>Renata</strong>’snewly constituted herbal division.Syed S. Kaiser KabirChairmanApril 04, 2013•102

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