Dr. Charles Metelka - University of Wisconsin-Stout

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for making Pakistan a great tourism and trade hub due to the vast tourism potential it holds. (Rizvi, 2001) Tourism Markets Tourism, due to various factors, has been a slow growth industry and despite tremendous potential, the full benefits are not reaped properly. The major factor in development of tourism is targeting tourist markets that can be profitable and that are easily available or can be accessed in future .The major tourist markets currently include: Domestic Tourism According to WTO, Domestic tourism occurs when a tourist visits a place in hislher country other than place of residence for a period of at least 24 hours but less than six months for any reason other than occupation.The motivation for travel can range from pleasure to recreation, sports, business, visiting friends and relatives, health, study, social or religion. It also includes 'day-trippers' to recreation areas which is quite popular in Pakistan. Domestic tourism is more widespread and has gained tremendous growth over recent years as compared to foreign tourism. The main reason for this has been increased disposable incomes generated by migrant workers earning abroad and sending remittances. (UN statement on Tourism, 2002) According to domestic tourism survey conducted by Ministry of Culture, Sports, Tourism, Youth and Minority affairs in 2000, the major reason for domestic tourism was visiting friends and relatives which represented almost 49 % tourists, followed by recreation around 14 % tourists and business and conference about 12 % tourists with most likely transport by land made by coach !bus and length of stay limited to two to 19
three days. Moreover, domestic tourism also includes short excursions to recreation areas; shopping, sports events and festivals in major urban cities and due to increased car ownership there has been increased excursions to northern and rural areas as well. (UN Statement on Tourism, 2002). Foreign Tourism Foreign tourism as stated by WTO is used to describe a tourist visit irrespective of age, sex, race, language or religion to a foreign country for reasons other than seeking gainful employment with stay duration for 24 hours or more and less than six months. A large proportion of international tourists to Pakistan are Pakistanis settled abroad in Europe, America and Middle East and of Pakistani origin. Travels to visit friends and relatives is a large part of tourism market representing almost 57 %. "This form of ethnic tourism-returning to visit friends and relatives -has attracted little attention in tourism literature despite its relationship with return migration and the pattern of immigration, although its significance has been observed in patterns of tourist travel within Pacific Islands" (Hall, 2000, pg.214). Leisure and Adventure Tourism After ethnic tourism, the majority of foreign tourists engage in adventure tourism which includes mountaineering and trekking to mountains in the north. Most visits occur during summer due to extreme weather. Around as estimated of 50 % of foreign tourists participate in adventure tourism and it is the main attraction of Pakistan tourism industry. This is one sector oftourism that is most promoted and catered to than other areas of interest due to increased tourist traffic. (UN statement on Tourism, 2002) 20
Page 1 and 2: The Tourism Potential ofPakistan an
Page 3 and 4: The Graduate School University of W
Page 5 and 6: List of Tables Table 1: Pakistan To
Page 7 and 8: sustainable development in order to
Page 9 and 10: Introduction Chapter II: Literature
Page 11 and 12: ancient Indus valley civilization,
Page 13 and 14: houses, elegant public buildings an
Page 15 and 16: Bahawalpur Bahawalpur is a small ci
Page 17 and 18: order with Afghanistan and is ferti
Page 19 and 20: Tourism, as discussed above, is the
Page 21 and 22: National tourism in 1990 forecast a
Page 23: Musharraf, a number of activities a
Page 29: tourism per year despite problems a
Page 32 and 33: Supply-led rather than a market dri
Page 34 and 35: in an inadequate quality of accommo
Page 36 and 37: sights, nightlife and food. UA.E Un
Page 38 and 39: variety and contrast ranging from w
Page 40 and 41: interests for family tourism while
Page 42 and 43: Limitations This research has many
Page 44 and 45: Table 3: Egypt Tourist Arrivals Yea
Page 46 and 47: April 223884 260825 325249 16.5 24.
Page 48 and 49: Constitution so as to enable both t
Page 50 and 51: arrivals. Moreover as noted in stat
Page 52 and 53: Limitations CHAPTER 5: Recommendati
Page 54 and 55: affordable and accessible domestic
Page 56 and 57: Lahore city as well as extended tou
Page 58 and 59: • Quetta and Gwadur requires prop
Page 60 and 61: using the airline services to visit
Page 62 and 63: USA: Taylor & Francis, pp.427-430 H
Page 64: http://www.pakistan.gov.pk/division
Page 67 and 68: Northern Plateau The Northern Plate
Page 70 and 71: in NWFP and Northern areas. (Singh,
Page 72 and 73: India). His grandson Ashoka, greate
Page 74 and 75:
Pathan ruler Sher Shah Suri, who ru
Page 76:
Martial law. During the period from
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Dr. Charles Metelka - University of Wisconsin-Stout

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