Dr. Charles Metelka - University of Wisconsin-Stout

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using the airline services to visit Pakistan. • The development of tourist services centre or offices abroad in different countries and even within the embassies and consulates abroad is effective in promoting Pakistan's image in foreign countries. This also requires trained and qualified people who can efficiently promote the tourism services abroad. • Further more, increased market research of promotion activities and target markets are vital. Brochures and tourism trade fair abroad as well as promotion on internet and travel magazines such as Conde nast will also aid in planning and implementation ofpromotion activities. • Finally, the introduction of events and year around festivals as well as promotion through International travel writers would benefit the country · In addition to this, the filming ofmovies and the making oftravel programmes on Pakistan for TV would also be productive. Hence, the effective planning, development and marketing oftourism must be implemented in order to reap benefits from tourism. This also requires training and upgrading ofquality staff who can uplift and aid in development and promotion of tourism. Currently, there is large discrepancy between the increasing numbers of tourism services such as hotels, restaurants and clubs and limited provision of quality education and training. Moreover, there is also a greater need for women participation in the workforce especially in tourism services which is vital for the growth and future demands. 55
References Boom in US Tourism to Egypt (2005, June 20). Afrol News. Retrieved on October 26, 2006 from http://www.afrol.com!articles/20057 Definition oftourism on the web (2005). Google web search. Retrieved on November 14, 2005 from http://www.google.com!search?hl=en&lr=&oi=defmore&defl=en&q=define:touri sm Dubai Travel News (April 6, 2007). Retrieved Aril 06, 2007 from http://www.guide2dubai.com!258-Revenue-and-growth-of-UAE-Tourismindustry.htm Economic impacts ofTourism (2002). Retrieved on March 3, 2006 at http://www.uneptie.org/pc/tourism!sust-tourism!economic.htm Porik, A. (2005). Foreign tourists to Pakistan and Tourism receipts 1995 to 2004. Retrieved on March 28, 2006 from http://www.everestnews.com!pak2005/pak05222005.htm Foreign tourist arrivals in India [Jul-Aug 2006]. FHRAI magazine. Retrieved on October 29,2006 from http://www.fhrai.com!magnews/magTourismStatisticsIndia.asp Goddner, C .R; Ritchie, J.R.B (2003). Tourism, ninth edition. Hoboken, NJ: John Wiley & sons Gunn, A. C (1994). Tourism planning, basics, concepts, cases (third edition.) 56
Page 1 and 2:
The Tourism Potential ofPakistan an
Page 3 and 4:
The Graduate School University of W
Page 5 and 6:
List of Tables Table 1: Pakistan To
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sustainable development in order to
Page 9 and 10: Introduction Chapter II: Literature
Page 11 and 12: ancient Indus valley civilization,
Page 13 and 14: houses, elegant public buildings an
Page 15 and 16: Bahawalpur Bahawalpur is a small ci
Page 17 and 18: order with Afghanistan and is ferti
Page 19 and 20: Tourism, as discussed above, is the
Page 21 and 22: National tourism in 1990 forecast a
Page 23 and 24: Musharraf, a number of activities a
Page 25 and 26: three days. Moreover, domestic tour
Page 29: tourism per year despite problems a
Page 32 and 33: Supply-led rather than a market dri
Page 34 and 35: in an inadequate quality of accommo
Page 36 and 37: sights, nightlife and food. UA.E Un
Page 38 and 39: variety and contrast ranging from w
Page 40 and 41: interests for family tourism while
Page 42 and 43: Limitations This research has many
Page 44 and 45: Table 3: Egypt Tourist Arrivals Yea
Page 46 and 47: April 223884 260825 325249 16.5 24.
Page 48 and 49: Constitution so as to enable both t
Page 50 and 51: arrivals. Moreover as noted in stat
Page 52 and 53: Limitations CHAPTER 5: Recommendati
Page 54 and 55: affordable and accessible domestic
Page 56 and 57: Lahore city as well as extended tou
Page 58 and 59: • Quetta and Gwadur requires prop
Page 62 and 63: USA: Taylor & Francis, pp.427-430 H
Page 64: http://www.pakistan.gov.pk/division
Page 67 and 68: Northern Plateau The Northern Plate
Page 70 and 71: in NWFP and Northern areas. (Singh,
Page 72 and 73: India). His grandson Ashoka, greate
Page 74 and 75: Pathan ruler Sher Shah Suri, who ru
Page 76: Martial law. During the period from
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Dr. Charles Metelka - University of Wisconsin-Stout

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